Promos I Kept: Art Buyer Shawn Smith of JWT NY

April 7, 2011

When it comes to self-promotion JWT Director of Art Buying Shawn Smith, who oversees such accounts as HSBC, Rolex and Microsoft, has very distinct tastes and standards. She says there is a right way to do kitschy promos that won’t seem like just a collection of random stuff, and believes there is a way to do e-mail blasts that won’t...

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