Right Stuff: Jenna Stamm’s Fruitful Promotion

December 1, 2010

By Jacqueline Tobin

© Jenna Stamm

The box as it arrives and what’s inside—promo cards and a fresh eggplant. The piece was sent to 100 recipients.

For her first direct mail promo, environmental portrait photographer Jenna Stamm sent out boxes containing eggplants to 100 potential clients this past September. “I really wanted a piece that would be memorable, not just the usual promo that lands on someone’s desk,” the Philadelphia-based Stamm explains. While the eggplant would catch people’s attention, she felt the accompanying images would be...

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