Stand-Out Photo Promos: Redux Pictures

December 28, 2012

By Holly Stuart Hughes

© Redux Pictures

The cover a Issue 3 of the Redux newspaper promo, featuring images by Justin Mott (left) and Ben Baker (Right). The Redux Pictures mailer features projects by agency photographers as well as stories Redux syndicates. Each spread pulls out, for clients who want to save only one or a few stories from each edition.

Promo: 11 1/4 x 16-inch (folds to 8 1/4 x 11 1/4 inches for mailing), 28-page newspaper Number: 1,000 At a time when printed magazines are cutting back on publishing long-form photo essays, Marcel Saba, founder of the agency Redux Pictures, decided to create a promotion that would showcase projects by the agency’s photographers as well as stories Redux picks...

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