The Money Issue: Estimating 2.0: Bidding on an All-Media Library Shoot

December 6, 2010

By David Walker

"Cheat sheets" (layouts) provided with the job specifications helped reps figure out production costs by showing the types of scenarios and shots that the art director expected.

Click here to view Line-by-Line Bid Comparison Estimating is a make-or-break skill for photographers. Agencies use estimates not only to determine what a job will cost and whom they can afford, but how well a photographer understands the job, and whether he or she has a good plan for getting it done. Now estimating is even more complicated because agencies...

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