Tools + Techniques: One New Car Model, 40 DSLRs

October 2, 2010

By David Walker

© Shin Sugino

Shin Sugino brought an interactive ad for Ford Fiesta to life by shooting staged street scenes with 40 synchronized HD-DSLRs, then stitching stills and motion clips together.

Car companies don’t tend to stint on production values in their advertising, but not many interactive car ads match the creative and technical tour de force of the Ford Fiesta Web production that Toronto photographer Shin Sugino recently completed for Ford’s Canadian division. The fun for viewers is the 360-degree interactive rotation feature that enables viewers to spin the car...

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