What’s Your Niche: Custom Big Rig Specialist

October 3, 2013

By David Walker

© Roger Snider

A custom tanker truck photographed by Roger Snider on location in Joplin, Missouri, for the 4 State Trucks 2013 calendar. Click on the Photo Gallery link below to see more custom big rig images.

Los Angeles photographer Roger Snider shoots print and Web campaigns for national brands, including Pepsi, Geico and Dos Equis. But his passion is photographing custom big rigs, shining with paint and chrome like giant toys. Since 2006, Snider has landed a variety of truck-related editorial and commercial assignments, and built a dedicated brand called Ultra Rigs of the World. “I’m not...

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