Fuji Announces Retro-Style X10 Compact Camera with Larger Sensor
SEPTEMBER 01, 2011
By Dan Havlik
Fujifilm officially unveiled a smaller, companion digital camera to its retro-style X100 this morning: the 12-megapixel Fuji X10. The Fuji X10 uses a larger 2/3-inch EXR CMOS sensor that’s designed to shoot higher quality images in low light.
The Fuji X10 camera, which is scheduled to go on sale in November at an as-yet undisclosed price, also has an attached (i.e. non-interchangeable) 4x zoom lens (28-122mm) manual zoom lens that’s capable of achieving a maximum aperture of f/2.0 at the wide end. At the telephoto end, its maximum aperture is f/2.8.
But where the Fuji X100 was aimed more at advanced photographers and pros, the smaller X10 is more for the prosumer or photo enthusiast crowd, said David Troy, a director of marketing at Fujifilm.
“It’s solid and lightweight,” Troy said of the X10. “And it’s configured in a way that really goes to the enthusiast or to someone who has a passion for photography.”
The 2/3-inch sensor is an unusual one, larger than what’s in a typical point-and-shoot camera but smaller than the digital SLR-size APS-C sensor that’s in the X100, Troy said.
Other notable specs on the Fuji X10 including it’s shooting speed: 7 frames per second (fps) at full resolution or 10fps at medium resolution. Shutter lag is rated by Fuji at 1/100th of a second. Start time to first shot on the X10 is under a second, according to Fuji.
“Everything about his camera just screams, never miss a shot,” Troy said, while noting that the camera’s twist-barrel manual zoom “makes it extremely fast and extremely precise.”
What enthusiasts and even some pros looking for small throw-in-the-bag camera will likely also find appealing about the Fuji X10 is its sturdy, retro-style design that appears to be a deliberate take-off on its bigger brother, the X100.
The all-black Fuji X10 is built from light yet durable die-cast magnesium alloy and features an upper control deck with mode dials and an aluminum milled, textured finish lens ring. It weights 12.3 ounces with the battery and SD memory card installed.
The announcement of the Fuji X10 had been a loosely guarded secret over the last few weeks. Though the camera was officially announced this morning, news and images of the X10 have leaked out on the Internet for about a month.
More info in the press release below.
FUJIFILM ANNOUNCES THE NEW PREMIUM COMPACT FUJIFILM X10 DIGITAL CAMERA: LARGE SENSOR, BRIGHT LENS AND WIDE OPTICAL VIEW FINDER N A RETRO BLACKOUT DESIGN
FUJIFILM X10 Features a 2/3” EXR CMOS Sensor with a Maximum F2.0 Aperture and 4x Manual Zoom
Valhalla, N.Y., September 1, 2011 – FUJIFILM North America Corporation today announced the all new premium compact FUJIFILM X10 digital camera, featuring a new larger 2/3” 12 megapixel EXR CMOS sensor and a bright, high-definition FUJINON1 F2.0 wide-angle to F2.8 telephoto, 4x manual zoom lens (28-112mm)2 with a proprietary Super EBC (Electron Beam Coating) that produces superb image quality from edge to edge.
The sleek X10 is a sophisticated compact digital camera that follows in the footsteps of the multi-award winning FUJIFILM X100, and it now combines a trim and refined blackout design, an easy-to-use manual barrel zoom lens and a traditional optical viewfinder with a wide 20° field of view for exceptional image composition.
The X10’s stunning body is built from lightweight, yet ultra strong, die-cast magnesium alloy and has an upper control deck with mode dials and an aluminum milled, textured finish lens ring. The 4x manual zoom lens ring doubles as an on/off power switch, ensuring fast start times to capture even the most fleeting shooting scenario.
“Fujifilm is dedicated to elevating the art of digital photography, and the X10 premium compact underscores that commitment by offering first-class image quality, beautiful styling and the innovative technology that exceeds consumers’ expectations,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation.
“The X10’s thoughtfully laid out design, large EXR CMOS sensor, bright lens and manual zoom make it an outstanding choice when image quality simply cannot be compromised.”
Exceptional Image Quality
The X10’s EXR CMOS sensor selects the optimum shooting mode for any lighting situation:
The X10’s fast EXR processor also delivers high-speed continuous shooting –
Bright Optical System
The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. Together with its wide-angle maximum aperture of F2.0 to a maximum telephoto aperture of F2.8, the X10 delivers beautiful, bright images with outstanding clarity.
In its spacious glass optical viewfinder, the X10 uses an arrangement of 3 aspherical lenses plus a special 2 glass prism configuration to give the photographer a composition experience that is marked by superior brightness and superb field of view with its extra wide 20° viewing angle.
X10 Premium Shooting Experience
Once ready to shoot, the X10’s all-metal lens barrel and smooth zoom rotation helps you compose photos quickly and easily, and its remarkably quick shutter-release lag time of approximately 0.01 seconds lets you capture even the most momentary of photography scenarios.
The X10 also features a newly developed Optical Image Stabilization mechanism that all but eliminates motion blur by maximizing sensor performance, and its 49-point matrix contrast auto focus provides high-speed and high-precision focusing thanks to the fast CMOS capabilities and the advanced EXR Processor system.
The X10’s lens is capable of taking super-macro shots as close up as 1cm, and combined with its 7-blade aperture, the X10 generates a stunning soft-focus “bokeh” effect that makes it the ideal choice for shooting perfect portraits.
The X10 is proudly manufactured in Japan, and as a mark of true quality, it prominently features the words “made in Japan” along the rear of the chassis near the viewfinder.
X10 Key Features:
The X10 will be available in early November 2011.
© Courtesy Joan B. Miller / Magnum PhotosWayne Miller, LIFE Photojournalist Dies
© Gerald Mabee/Brent Foster Photography & CinemaFrames Per Second: Pitching Video Storytelling
©Ali EnginFaces Portrait Photography Competition
© Brookelyn PhotographyPDN May 2013
- ADVERTISEMENT -
Articles available to all PDN and PDNOnline subscribers. Log in to access all the benefits of your PDN subscription. Log in now »
The Latest Exclusive Headlines
- ADVERTISEMENT -
- ADVERTISEMENT -
- ADVERTISEMENT -