Hasselblad Unveils Stainless Steel H4D-40 Medium-Format Camera

NOVEMBER 29, 2010

PRESS RELEASE

 

New from Hasselblad: the Stainless Steel H4D-40 - as beautiful as it is strong

Copenhagen, November 26th 2010 -- In response to photographer requests after seeing the solid steel body around which all H4Ds are built at photokina, Hasselblad is now producing a limited run of 100 H4D-40 Stainless Steel cameras.

Revealing the solid stainless steel body that's at the core of all H4D-40's generated excitement among photographers not only because it demonstrated the camera's core strength but also because of its unique look and appealing aesthetic. Now, for a limited time, photographers who want their camera to look as striking as their pictures, can purchase the H4D-40 Stainless Steel for 13,990 Euros (body only +tax) est. $18,500; or 14,990 Euros (with HC 2.8/80mm lens +tax) est. $19,824.

The award-winning H4D-40 features Hasselblad's groundbreaking True Focus and Absolute Position Lock technology as well as the latest in extended functionality, including an electronic spirit level, previews in tethered mode, and a new graphical information display. With these advanced features, Hasselblad continues to develop the ultimate camera system for discerning photographers.

For more information on the H4D-40 Stainless Steel, please, visit the Hasselblad website at: http://www.hasselblad.de/promotions/h4d-40-stainless-steel.aspx