LiveBooks Acquires Pinhole Press and Pinhole Pro


OCTOBER 17, 2012

PRESS RELEASE

liveBooks Acquires Pinhole Press and Pinhole Pro to Offer Premium Personalized Photo Products

Combined Company Creates Full Spectrum of High-Quality Website and Print-on-Demand Offerings for Professional Photographers and Photo Enthusiasts

SAUSALITO, Calif., October 16, 2012 -- liveBooks, Inc., a photo-rich content management
platform focused on sharing and distributing across the web, mobile and print-on-demand
channels, today announced the acquisition of on-demand photo companies Pinhole Press and
Pinhole Pro. Financial details of the transaction were not disclosed. The acquisition expands
liveBooks’ market opportunity with a differentiated, premium-quality offering targeted at the ondemand
photo gift industry, which is estimated to reach $2 billion by 2014 according to InfoTrends.
“liveBooks and Pinhole are united by a shared vision of elegant design, superior product quality
and simplicity of use,” said liveBooks President and CEO Andy Patrick. “Joining forces with Pinhole
enables us to create an e-commerce platform that expands our existing relationships with more
than 25,000 professional photographers by enabling them to further enhance their online presence
and leverage their offline brand through photo books, calendars, cards and other unique, highquality
personalized products.”

Both Pinhole Press, a lifestyle brand aimed at consumers, and Pinhole Pro, which targets the
professional photographer market, provide an unmatched user experience with timeless, elegant ecommerce
products utilizing top of the line paper from Mohawk, the largest privately-owned fine
paper manufacturer in North America. Mohawk, which is located in Albany, New York, incubated
Pinhole.

“The success of Pinhole Press and Pinhole Pro proves that professionals and consumers care
about design and high quality papers like Mohawk Superfine. These beautiful products paired with
liveBooks’ web technology will produce an exciting brand like nothing else in the market today,”
said Mohawk CEO Tom O’Connor.

“We have a robust product roadmap and are very excited about our combined potential to
capitalize on the growing trend toward personalization and tap this tremendous market
opportunity,” added Patrick. “Not only will the thousands of wedding photographers currently using
liveBooks now have a deeply integrated suite of high-quality, sophisticated design merchandise to
offer their customers, but we see rapid expansion into additional design-oriented categories as
well.”

Many of the best known photographers in the world have chosen liveBooks to propel their
businesses. “liveBooks has been a fantastic partner that has helped me grow my business and
enhance my brand,” said iconic commercial photographer Chase Jarvis. “Pinhole is a tremendous
addition for entrepreneurial photographers who want to offer customers the highest quality printed
materials that exemplify the beauty of their work.”

About liveBooks: Founded in 2005, liveBooks, Inc. is a photo-rich content management platform
focused on sharing and distributing across the web, mobile and print-on-demand channels. The
core value propositions of elegance in design, quality in product and simplicity in the user
experience carry across the full spectrum of offerings for the professional, prosumer and consumer
markets. The Company has developed a reputation as the professional photography industry’s
most prestigious website building platform with high profile clients such as Chase Jarvis, Vincent
Laforet, Art Wolfe, Joe McNally, Corey Rich, Magnum Photos, Carol Highsmith and Richard
Avedon. Additionally, the Company has recently expanded its reach into the interior design market
with a formal partnership with Williams-Sonoma Inc’s Designer Marketplace. liveBooks is unique in
its ability to provide the creative professional with online marketing, workflow and distribution
solutions while providing the aspirational photographer with the means to display and distribute
their photos via professional level websites. For more information, please visit http://
www.livebooks.com/.

About Pinhole: Founded by Mohawk Paper in 2010, Pinhole Press is a lifestyle brand delivering
high-quality personalized photo products to the home consumer market. Pinhole Pro was later
launched in 2011 as the premier destination for similar print-on-demand needs of the professional
photographer community. Both brands offer a range of press products including photo books,
cards, calendars and invitations. Pinhole Pro adds a complete fulfillment solution for premium
press prints and personalized consumer products as well as marketing materials for the
professional such as portfolios, business cards, or brochures. Pinhole has been widely recognized
since inception for its product quality, design sophistication and intuitive customer interface, and
was featured in Real Simple, Martha Stewart Living and on The Today Show. For more
information, please visit http://www.pinholepress.com or http://www.pinholepro.com

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