Nikon Announces 10.1MP P7000; Flagship Coolpix Camera Features F/2.8 Nikkor 7.1x Lens with ED Glass
SEPTEMBER 08, 2010
Dan Havlik, PDN's Technology Specialist
Nikon announced an advanced compact camera this morning, the
10.1-megapixel Coolpix P7000 ($499) which features a 7.1x
(28-300mm) f/2.8-5.6 Nikkor lens with ED glass and full manual
control. This flagship Coolpix camera is clearly designed to
compete with the compact camera top dogs from other manufacturers:
the Canon G11, Panasonic LX5 and Samsung TL500.
While the P7000 can shoot in RAW, like its predecessor the P6000,
the new model uses a somewhat reduced RAW format called NRW, not
the familiar NEF format in Nikon's digitall SLRs.
To process NRW RAW files, photographers must use the ViewNX2
software that's supplied with the camera or purchase Nikon's
Capture NX2 application separately. Unlike the P6000, the P7000 no
longer has GPS support to let you geo-tag your images. Resolution
has also dropped from 13.5MP to 10MP which should actually increase
image quality since there will likely be less noise at higher ISOs.
The P7000, which uses a 1/1.17-inch CCD imaging chip and an EXPEED
2 processor, can shoot up to ISO 6400 at full resolution. It also
has a built-in neutral density filter.
We had some hands-on time with a prototype of the P7000 a couple
weeks ago and liked the design improvements on the camera. Though
it felt slightly larger than its predecessor, the style was more
professional with extensive exterior control via knobs, dials and
switches. The camera can also shoot 720p HD video clips and has a
mic input for stereo sound. (A monaural microphone is built
Other interesting new features include a Tone Level
Information setting which shows how much detail you have or lose in
shadows and highlights; and a virtual horizon level. A zoom memory
function will remember preferred focal lengths on the 28-300mm
Nikkor lens so you can automatically get to them with just a touch
of the zoom.
The optical viewfinder will zoom as you zoom so you don't have to
take your eye away from the camera; and there's wireless flash
control in-camera with a commander mode. Start-up time is .9
second; shutter lag is 0.31 seconds; and autofocus speed is 0.29
seconds, according to Nikon estimates.
The P7000 will be available in late September.
More details below.
Nikon COOLPIX P7000
· Targeted toward
· 7.1x, 28-200mm
f/2.8-5.6 NIKKKOR lens
· 3” LCD
· Full manual
controls with control dials for creative control
· HD video (720p)
with stereo mic input
· RAW / NRW
capability for PC and Mac
NIKON’S NEW HIGH PERFORMANCE COOLPIX P7000 DELIVERS INCREDIBLE
IMAGE QUALITY AND ADVANCED CREATIVE CONTROL IN A COMPACT
New COOLPIX Camera Gives Enthusiasts Full Manual Controls and
Superior NIKKOR Optics in Addition To Advanced Photo and Video
Features in a Package That Evokes SLR Familiarity
MELVILLE, NY (September 8, 2010) – With advanced functions and
features similar to those found in Nikon’s line of award winning
and critically acclaimed D-SLRs, Nikon Inc. today introduced the
COOLPIX P7000, the ultimate compact camera that’s ready to take on
most any photo assignment. At home in a pro’s gadget bag or in the
hands of a spirited enthusiast, passionate photographers of all
levels will benefit from the P7000’s high performance, extensive
manual controls, stunning image quality and advanced shooting
The 10.1-megapixel COOLPIX P7000 features a large 1/1.7” CCD sensor
coupled with a 7.1x Wide Angle Optical Zoom-NIKKOR ED Glass Lens
for consistent superior image quality that explodes with vivid
color and sharpness frame after frame. Taking Nikon’s commitment to
image quality a step further, the P7000 adopts Nikon’s new EXPEED
C2™ high performance digital image processing engine to ensure
high-quality pictures with stunning color and sharpness.
“The COOLPIX P7000 represents the best of both worlds. It is an
exciting compact camera offering from Nikon, as it not only
provides expanded creative control found in digital SLR cameras,
but also provides photo enthusiasts with the portability and
simplicity of COOLPIX digital cameras,” said Bo Kajiwara,
director of marketing, Nikon Inc. “The P7000 is the perfect
complement to an advanced photographer’s D-SLR, and it inspires the
entry-level consumer to explore the boundaries of their
photographic capabilities and fulfill their creative vision.”
ISO sensitivity ranges from ISO 100 to 6400 (expandable to ISO
12,800 in low noise Night Mode) to ensure incredibly sharp, crisp
images when shooting in low-light or photographing fast-moving
subjects. The P7000 also offers a variety of functions that enable
superior rendering when shooting at high sensitivities, including a
Low Noise Night Mode and a Noise Reduction Filter. The camera also
features 5-Way VR Image Stabilization System, which utilizes a
variety of tactics including optical lens shift to minimize the
effect of camera shake to help banish the blur while shooting
handheld or in low-light.
Thoughtful engineering has led to the addition of features that
will be welcome to current D-SLR users. The Zoom Memory function
allows the camera’s 28-200mm (35mm equivalent) lens to be used in a
way that simulates use of a prime lens, ideal for shooting at a
preferred angle of view. The P7000 also adds controls and buttons
for key features like ISO, white balance, bracketing and exposure
compensation. The new innovative and independent Quick Menu dial
ensures easy access to key functions with the comfort of analog
operation. Advanced users will also enjoy the benefits of shooting
RAW/NRW* files for creative freedom, and macro abilities as close
as 0.8 inches.
While the image quality of the P7000 is nothing short of stellar,
the video capabilities are far beyond that of a typical compact.
The P7000 records HD video at 720p at 24 frames-per-second (fps)
with optical zoom and autofocus control. A COOLPIX first, users can
now record audio with an external stereo microphone via the
microphone input. An accessory microphone or Nikon Speedlight can
be mounted on the P7000’s hot shoe.
Additional features of the Nikon COOLPIX P7000 digital camera
• 7.1x Wide-Angle Optical
Zoom-NIKKOR ED glass lens (28-200mm f/2.8-5.6) allows for detailed
close-ups and dramatic landscapes.
• 3.0-inch 921,000-dot Clear
Color Display with wide viewing angle makes it easy to compose,
view and share still images and movies that come alive with rich
detail and improved contrast.
• Large optical viewfinder
with diopter adjustment dial
• Tone Level Information helps
photographers achieve their desired exposure with a histogram
display, allowing them to determine the exposure while checking the
balance between highlights and shadows.
• Electronic Virtual Horizon
Indicator gives the user visual confirmation that the camera has a
• In-camera editing functions
include exposure compensation, COOLPIX Picture Control, noise
reduction filter, Quick Retouch, D-Lighting and Active D-Lighting.
• 5-Way Vibration Reduction
(VR) Image Stabilization System
• Optical VR Image
Stabilization by lens shift minimizes the effects of camera
• Hybrid VR Image
Stabilization by lens shift and electronic VR.
• Motion Detection
automatically detects moving subjects and adjusts shutter speed and
the ISO setting to compensate for camera shake and subject
• High ISO up to 6400 at full
resolution for optimal results when shooting in low-light or
photographing fast-moving subjects.
• Best Shot Selector (BSS)
automatically takes up to 10 shots while the user presses the
shutter and saves the sharpest image.
• Full Manual Controls-PSAM
(Program, Shutter, Aperture, Manual) control gives creative control
• NRW (RAW) file
function compatible with Mac® and Windows® Operating Systems.
• Bracketing functions for
Automatic Exposure (Sv and Tv) and White Balance allows the user to
take consecutive shots with slightly different settings and select
the one that best matches their intention.
• HD (720p) Movie with Stereo,
Mic Input Jack and HDMI Output records at 24 fps with optical zoom,
autofocus and stereo sound.
• Subject Tracking
automatically activates autofocus while tracking moving subjects,
like active children or unpredictable animals.
• Scene Auto Selector
automatically recognizes the shooting situation and adjusts the
camera’s settings accordingly for great pictures anywhere.
• Smart Portrait System
integrates the following features to make it a snap to capture
• In-Camera Red-Eye Fix™
automatically fixes most instances of red-eye.
• Enhanced Face-Priority AF
can detect up to 12 faces from a variety of angles.
• Skin Softening ensures
smooth skin tone on the face of subjects by leveraging built-in
• Smile Timer automatically
detects when a subject smiles and releases the shutter.
• Blink Warning alerts the
photographer if a subject has blinked.
The Nikon COOLPIX P7000 will be available in late September 2010
for $499.95 MSRP.