VSCO, film emulation, Polaroid 669, Fujifilm, Impossible Project, Lightroom 4, RAW 7, Film Pack 03

Object of Desire: VSCO Film Pack 03


JUNE 27, 2013

By Jesse Will

Digital photography is here to stay, but the insatiable analogue urge can’t be denied. To satisfy snappers jonesing for the stylized look of instant emulsions, VSCO, a San Francisco Bay Area outfit, has stepped in with this add-on for Adobe Photoshop Lightroom 4 and Adobe Camera RAW 7 that can take your digital files and emulate the tint and tone of instant film, from Polaroid 669 to Fujifilm stock to what’s-old-is-new stuff from the Impossible Project. Unlike other vintage-style Lightroom presets, VSCO Film Pack 03 includes profiles to match your digital camera’s RAW output (Canon, Nikon and Fujifilm are supported) and more accurately enhance it. The results can be surprisingly realistic and nuanced, and perhaps most importantly, custom tools allow you to be light-handed with the effects. We in fact encourage this, so that in a few years from now your shots don’t scream “2013 time capsule.” There are two other kits available: Film Pack 01, which includes presets inspired by popular modern films like Fujifilm 800Z and Kodak Portra 160; and Film Pack 02, which includes classic emulsions like Fujifilm Superia 100 and Kodak Portra 400 NC.

Price: $120

Info: www.vsco.co/film

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