Olympus Launches 12.3MP E-5 Digital SLR with 720p HD Video Shooting
SEPTEMBER 14, 2010
Olympus unveiled a brand new flagship digital SLR this morning, the
12.3-megapixel E-5 which has added the ability to shoot 720p HD
video in 30p and a handful of other new features.
The E-5, a replacement for the E-3, has basically the same body of
its predecessor but adds a new TruePic V+ processor which is
designed to help lower noise when shooting at high ISOs and improve
overall image quality.
The E-5 also has a 270-degree swiveling 3-inch LCD with 920,000
dots of resolution. The camera, which uses a Live MOS image sensor,
has in-body image stabilization and a tough magnesium alloy body.
The E-5 also adds ten new Art Filters including a new Dramatic Tone
filter which gives images a textured, high contrast look that's
similar to HDR.
It will be available in October 2010 for $1,699. More info in the
press release below.
NEW OLYMPUS E-5 DSLR FOR PROFESSIONAL SHOOTERS EXPANDS LEGACY OF
Dustproof, Splashproof DSLR with Dual Axis Swiveling LCD Monitor
Offers Sharp Image Quality, High Definition Video and In-Camera
Creative Features—Even in the Most Extreme Environments
CENTER VALLEY, Pa., September 14, 2010 – Today Olympus announces
the E-5, a new digital single lens reflex (DSLR) camera that builds
on the company’s tradition of innovation to meet the rigorous
demands of professional photographers and experienced amateurs. In
recent years, Olympus has changed the DSLR marketplace by
pioneering groundbreaking features, including the first 100 percent
digital-specific lenses, the award-winning Supersonic Wave Filter
Dust Reduction System, the first Full -Time Live View system and a
completely splashproof and dustproof magnesium alloy DSLR body.
Olympus continues this legacy by pairing these technologies with
several new breakthrough features developed for the E-5 camera,
providing further proof that Olympus lets you capture it all.
• Superior Image Quality: The E-5 camera achieves
the highest image quality of any Olympus camera by pairing a 12.3
megapixel High-Speed Live MOS Sensor with a TruePic V+ image
processing engine that boasts new “Fine Detail Processing”
technology for greater detail in the photograph. Optimized to
maximize the performance of the Zuiko® Digital Lenses, Fine Detail
Processing takes digital photography to the next level.
• 270 Degree Swivel LCD: A 3.0-inch dual axis
swivel HyperCrystal® LCD with 920,000 dots makes it easy to frame
High Definition (HD) videos and still images at any angle from low
to high and side to side to ensure accurate composition.
• Limitless Creativity: Ten in-camera Art Filters
including new Dramatic Tone round out this DSLR’s impressive
feature set. For the first time, photographers can use Art Filters
in all shooting modes, program auto, shutter priority, aperture
priority and manual modes and movies with expanded control. Both
still and movie capable, the E-5 camera offers HD video in an
E-System DSLR for the first time.
“The E-5 camera combines the E-System’s legendary durability,
reliability and professional image quality with HD video,
multi-exposure and creative art features of the PEN series,” said
John Knaur, senior marketing manager, Digital SLR, Olympus Imaging
America Inc. “Wherever you’re shooting, the rugged splashproof
design of this camera will capture excellent images and video and
withstand any rough conditions you might encounter.”
Superior Image Quality
The E-5 camera utilizes a unique combination of cutting-edge
technologies to deliver the highest image quality in the Olympus
family. Together with its 12.3 megapixel High-Speed Live MOS image
sensor, the Olympus TruePic V+ Image Processor produces clear and
colorful photos using all the pixel information at an individual
pixel level to provide the best digital images possible. The
increased detail is due to the new Fine Detail Processing
technology, utilizing a sophisticated algorithm to deliver all the
information from each pixel for greater detail than shots taken on
other cameras with the same number of pixels. The image processor
is noted for accurate natural color, true-to-life flesh tones,
brilliant blue skies and precise tonal expression; it also lowers
image noise in photos shot at higher ISO settings (ISO 100 to ISO
6400), enabling great results in low-light situations.
To prevent image blur caused by camera shake, the E-5 camera
employs in-body Mechanical Image Stabilization to compensate for
camera movement up to 5 steps EV and delivers blur-free images
taken with any of the ZUIKO® DIGITAL lenses available for the
camera. Moreover, built-in Image Stabilization works with not only
long focal length lenses, but with wide, ultra-wide and even
fisheye lenses, permitting long exposures during low-light and
night scene settings with sharp, stabilized results.
Head-Turning High Definition Video
Shooting video is as easy as ever with the new Olympus E-5 camera.
The camera captures all the action in crisp 720p HD video at 30
frames per second. With more than 20 Four Thirds® lenses, people
can shoot video with a selection of lenses ranging from an extreme
wide-angle fisheye lens to a super telephoto lens for a variety of
expressive options. Photographers can capture great stereo sound
quality by plugging any microphone with a standard 3.5mm jack into
the camera’s stereo microphone terminal. A built-in microphone also
records clear monaural audio.
3.0-inch dual axis swivel HyperCrystal LCD
Whether composing still images or HD video, photographers will
appreciate the E-5 camera’s 270 degree dual axis swivel 3.0-inch
Live View LCD because it covers all the viewing angles from low to
high and side to side, ensuring accurate composition and providing
opportunities for creativity. Real-time image monitoring of white
balance and exposure enables greater creative control of settings.
The LCD displays 920,000 dots in vivid color and includes
HyperCrystal technology, which offers many times the contrast of
conventional LCD monitors for easier viewing in both preview and
playback modes. It also provides a wide viewing angle ensuring that
images can be composed from even the most obscure angles.
Tremendous Durability and Reliability
The E-5 camera’s sealed lightweight “thixomold” magnesium alloy
chassis is completely splashproof and dustproof for optimal
performance with pro lenses on expeditions to the most extreme
environments on the planet. A durable shutter mechanism with the
lifespan of 150,000 exposures meets the demands of serious
photographers. The E-5 camera’s large optical viewfinder provides a
100 percent accurate view to ensure photographers do not miss a
The E-5 camera also features an award-winning built-in Dust
Reduction System that eliminates spots from photos with the
exclusive Supersonic Wave Filter. This year, the system won the
prestigious Asahi Shimbun Invention Prize in the 2010 Japan
National Invention Awards. The patented ultrasonic technology
physically vibrates to remove dust and other particles from the
front of the image sensor, and captures the debris on a special
adhesive membrane every time you turn on the camera. It can even
remove dust attached by intermolecular force that cannot be removed
by physical vibration or by discharging static electricity. These
spot-free photos liberate users from hours spent retouching
photographs at the computer or sending their cameras back to the
manufacturer to remove dust trapped inside.
Olympus pioneered easy-to-use in-camera art filters for still
images captured inside its E-System DSLRs. It was the first company
to offer the ability to apply art filters to HD video recordings
captured with the PEN E-P1 camera. Now, the E-5 camera continues
this tradition of innovation with 10 user controllable in-camera
art filters, including one new filter: Dramatic Tone.
The Dramatic Tone art filter represents real space in a more
imaginary way by applying unrealistic tones of light and darkness
based on local changes in contrast. This new filter is a welcome
addition to the Pop Art, Soft Focus, Pale & Light Color, Light
Tone, Grainy Film, Pin Hole, Diorama, Cross Process and Gentle
Sepia filters previously available on the E-30, E-620 and PEN
For the first time, photographers can use Art Filters in all
shooting modes: shutter priority, aperture priority, manual and
program auto modes for expanded control. The filters can all be
applied to both still shots and Standard Definition or HD movies.
Whether you’re a videographer, documentarian or established
director – or just want to shoot like one – Art Filters set your
images and videos apart from the pack. Since they’re built into the
camera, you can achieve dramatic results on the go without the need
for computer or editing software.
With the E-5 camera’s Multiple Exposure function for still image
capture, you are free to tell a visual story your way, whether in
portrait or landscape orientation, or a combination of both. The
image capture options allow you to combine four shots. Shoot one
shot, then another and combine them in real time, or capture two to
four shots separately and combine them in the camera later.
The E-5 camera is also equipped with an internal Digital Level
Sensor that detects the camera’s pitch and roll with indicators in
the optical viewfinder, on the control panel and during Live View
operation. This Digital Leveler is a tremendous benefit for
architectural photographers who must ensure that images they take
of buildings are as centered and true as the walls of the buildings
themselves. Rather than spend time rotating an image in computer
software, you can use the camera’s Digital Leveler to make sure
your subjects are where they should be in the frame.
Whatever you create, it will be easy to display on the big screen.
When you’re ready to share your work, just plug the E-5 camera into
any HD television using the camera’s HDMI output with an HDMI cable
and show it off.
Intuitive controls and fast performance are essential for capturing
the moment without missing a shot. Besides its direct access
buttons for quick access to camera menus, the E-5 camera offers the
fastest AF speed in the world when coupled with the ZUIKO® DIGITAL
ED 12-60mm f2.8-4.0 (24-120mm equivalent) Supersonic Wave Drive
Lens to ensure fast focus for clear, sharp photos. The E-5 camera
has a Twin cross type (fully biaxial) 11-point AF sensor, based on
proprietary Olympus micro-sensing technologies that achieve equally
effective performance on both the vertical and horizontal axis.
With most biaxial sensors, performance on the vertical and
horizontal axes is not equal, and there is often a perceived
difference in response time when using different lenses. However,
unlike systems that respond at nominally lower f-stop values simply
by boosting sensitivity, the E-5 camera’s AF sensor features a
houndstooth pattern phase detection sensor layout that uses
micro-lamination technologies to achieve superior real-world
performance. The 11 AF target points on the E-5 can be selected to
work individually or dynamically in combination with adjacent
The E-5 camera also features five frames-per-second continuous
shooting and a 1/8000 second top shutter speed required for
shooting situations when you are capturing fast-moving
Wireless Flash Control
The E-5 camera is compatible with a range of optional external
flashes, including the Olympus FL-36R and FL-50R. The E-5 camera
can control both of these flashes wirelessly so you can dynamically
control lighting as your photography skills grow. The E-5 camera
features a commander function incorporated in its built-in flash,
making wireless multi-flash photography possible without using an
outside commander. The E-5 camera can control up to three wireless
flash groups independently, and control of multiple flashes is
possible even in an environment in which both the FL-50R and FL-36R
are used simultaneously. In addition, the E-5 camera’s Super
Control Panel display makes it possible to enter and check all of
the selected items on the LCD. This ensures excellent operability
Accepting both CompactFlash Type I UDMA and SD cards (SDHC/SDXC
compatible), the camera provides a choice of data storage options
for enhanced flexibility, and it is possible to transfer image
files from one card to the other right inside the camera. Class 6
or higher SD cards are recommended for optimal movie
The Olympus E-5 camera will be available in October 2010. It
includes the E-5 Body, USB Cable, Video Cable, Li-Ion Battery Pack
(BLM-5), Li-Ion Battery Charger (BCM-5), Shoulder Strap, OLYMPUS
software CD-ROM, Manuals and Registration card.
U.S. Pricing / Product Configurations
E-5 Camera Body Estimated Street Price: $1,699.99