Photokina 2012: Hasselblad Set to Launch New H5D Medium Format Camera System


SEPTEMBER 12, 2012

By Dan Havlik

Hasselblad just announced it will launch its new H5D series of medium format cameras at the photokina show in Germany next week. The medium format camera system will include models with 40, 50 and 60 megapixel image sensors as well as 50 and 200 megapixel multi-shot versions.

According to a press release just issued by the Swedish-based company, the H5D system will feature "a modernized design" and "a new electronic engine." The camera system will have larger, "more ergonomic buttons," and new sealing for improved weather proofing.

There will also be a new H System lens: an HCD 4.8/24mm lens, which is equivalent to a 17mm lens on a full-frame 35-mm format DSLR.

A new Macro Converter for close-up photography will also be available, and the cameras will feature a RAW+JPEG image capture mode, and a new True Focus II autofocus system.

More details in the press release below.

PRESS RELEASE

Hasselblad Set To Launch H5D Series

Hasselblad's 'next generation' H System camera will be showcased at the Hasselblad press conference at photokina, Cologne, Germany (Tuesday Sep 18: 2pm-3pm). The H5D features a modernized design and a complete new electronic engine to pave the way for ultimate quality imaging, for print ready JPEG files, and for a smooth and intuitive user interface. The camera is billed by the Sweden-based company as 'the latest step in the evolution of the best high-end camera system in the world'.

Aimed at high-end professional users the H5D offers:

•    New H System lens: HCD 4.8/24 mm, equivalent to 17 mm on 35 mm DSLR format
•    New Macro Converter, for superb close-up performance with wide angle lenses
•    RAW + JPEG mode for quick preview and print
•    New True Focus II provides unique, accurate focus and Immediate Focus Confirm
•    Full access to camera information and image preview on rear in tethered mode
•    The largest, brightest viewfinder image on the market
•    New larger, more ergonomic buttons and an easier to read display style
•    New sealing for improved weather proofing plus new sensor unit safety lock
•    Optional battery adapter for standalone operation of digital capture unit
•    Ultimate image quality with Hasselblad Natural Color Solution
•    A choice of software: Hasselblad Phocus 2.7 and Adobe Lightroom 4 both included

Peter Stig-Nielsen, Hasselblad's Director of Professional Camera Products said: "Customers will immediately notice the new-look and improved ergonomics and this progressive system also brings upgraded performance on a number of levels. Hasselblad is a world-leader with an unmatched and comprehensive range of lenses. Now that line has been extended with the new wide angle HCD 4.8/24 mm lens, which offers the same performance as the HCD 28 mm and is the equivalent of a 17 mm on 35 mm DSLR format. Additionally, our new Macro Converter provides excellent close-up performance with the HC 50, HCD 28 and HC 35 lenses - negating the need for additional macro lens purchase."

He added: "Our new True Focus II further advances focusing accuracy after re-compose, and an intuitive focus check has been added. The new hardware architecture allows for delivering print ready JPEG files in addition to the superb RAW files. And we have re-written the user interface to achieve a smooth and intuitive operation. All in all we believe the H5D Camera series will provide the ultimate high-end addition to any serious photographer's capture equipment."

The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012.

For more information, visit: www.hasselblad.com/h5d

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