Photokina 2012: Sony Intros New Pro-Level 24.3MP Full-Frame A99 Digital SLR
SEPTEMBER 12, 2012
By Dan Havlik
Sony introduced the 24.3-megapixel A99 this morning, the company's first pro-level, full frame DSLR after a long hiatus. The A99 will go on sale in October for $2,800, body only.
Sony debuted its previous full-frame camera, the A900, way back in 2008 and a lot has changed in four years. What hasn’t changed, though, is resolution. While the A99’s 24.3-megapixel full-frame CMOS Exmor sensor has just a tick less resolving power than its predecessor, the chip itself has been totally redesigned to produce less noise at high ISOs. (ISO range on the new camera is 100-25,000.)
Like other recent cameras in Sony’s SLT lineup, the A99 uses the company’s Translucent Mirror Technology, which simultaneously directs light to both the image sensor and the Phase Detection AF sensor for faster speeds. On the downside, the technology prevents placing an actual optical viewfinder in the camera but there is Sony’s crisp 2359K-dot, XGA OLED electronic viewfinder, which is clear and accurate.
You can also compose shots using the tilting, 3-inch vari-angle, 912K-dot LCD screen. The A99 boasts a dual autofocus system with 19 points (11 cross points) plus an additional 102 points if you need them. It can shoot at 10fps with a maximum shutter speed of 1/8000ths of second. Other still features include 14-bit RAW output and a new multi-segment low pass filter.
For movies, the A99 can capture full 1080p HD at super smooth 60p and record sound via a built-in stereo microphone. Images and videos can be recorded to two memory slots for SD and/or SD+MS cards. All these features are housed in an extremely light, weather sealed magnesium alloy body.
We got to check out the A99 in person recently. At the top of this story is shot we captured of the new flagship, full-frame DSLR from Sony.
More info in the press release below.
Sony Introduces New Full-Frame α99 Camera with Translucent Mirror Technology and Dual AF System
Flagship α A-mount camera delivers new levels of image quality, focus capabilities and video performance
SAN DIEGO, Sept 12, 2012 – Sony’s long awaited α99 digital camera sets a new performance standard for professional-class DSLRs, combining all of the benefits of full-frame imaging with the responsiveness and speed of Translucent Mirror Technology.
The successor to Sony’s flagship α900 DSLR, the α99 camera features a brand new 24.3 MP full-frame image sensor, a unique dual phase-detect AF system and a host of other innovative technologies that work together to deliver the best image and full HD video quality in the history of Sony’s acclaimed line of α cameras.
“The new α99 camera is the ultimate combination of Sony’s expertise and rich history of image sensor production coupled with our truly innovative approach to camera design” said Mike Kahn, director of the alpha interchangeable lens camera division at Sony. “It redefines what can be accomplished with a full frame DSLR camera.”
New Levels of Imaging Performance and Response
The evolved BIONZ processor also gives the α99 model a maximum sensitivity range (in expanded sensitivity mode) as wide as ISO50 – 25600 – a range of nine stops. Its unprecedented processing power enables the camera to shoot a burst of images at up to six frames per second at full resolution or up to 10 fps in Tele-zoom high speed shooting mode.
The new α99 digital camera features a unique dual AF system, a world’s first for digital cameras. This camera’s main focusing system – a 19-point AF system with 11 cross sensors - is complemented by a 102-point focal plane phase-detection AF sensor overlaying the main image sensor. Harnessing the power of Translucent Mirror Technology, light is passed to both phase-detection AF sensors simultaneously and continually, measuring subject distance and position more completely than other cameras. This unique Dual AF System permits ultra-fast, accurate autofocusing that maintains tracking focus even if a subject temporarily leaves the frame.
The AF-D (depth) continuous autofocus mode* utilizes the Dual AF system for wider and more dense coverage of the frame, significantly improving AF performance with fast or erratically moving subjects against complex backgrounds. Additionally, during movie shooting, AF Duration control provides reliable depth focusing information and ensures that the camera maintains proper focus on its subject when objects or people cross the focal plane.
A new AF range control allows photographers to manually select foreground and background distance to which the AF system will not respond, especially useful for shooting fast moving sports or animals through a nearby wire mesh or in front of a complex background that commonly distracts camera AF systems.
Crafted for Videographers and Movie-makers
flagship α99 model is the first full-frame DSLR to offer Full HD
60p/24p progressive video recording to meet AVCHD™ Version 2.0
specifications and Full-time Continuous AF Movie mode, allowing smooth,
non-stop tracking of moving subjects. Other enhancements include
real-time Full HD video output via HDMI®, and uninterrupted ‘dual-card’
recording using both of the camera’s media slots.
The camera’s audio features are designed to meet the demanding needs of serious videographers. An audio level display and adjustable audio record levels are joined by a headphone jack for accurate in-the-field monitoring. Additionally, the multi-interface shoe provides balance audio input for the optional XLR-K1M adaptor kit, which adds a high-quality mono shotgun microphone and pro-standard XLR connections for dependable audio acquisition.
Uncompromised Handing for Advanced Photographers
Complementing the Tru-Finder EVF is a three-way tiltable 1229k-dot (VGA equivalent) XtraFine LCD™ display with WhiteMagic™ technology to boost overall screen brightness. It’s especially useful for framing and shooting with the LCD in outdoor, sunny conditions.
Despite its impressive pro-class credentials, the α99 camera is the world’s lightest 35 mm full-frame interchangeable-lens digital camera. Constructed of high-rigidity magnesium alloy panels, it weighs in at just 733g (without lens and battery). Translucent Mirror Technology, which eliminates the need for a full-frame moving mirror mechanism and heavy glass pentaprism, also contributes to the extremely light design.
Additionally, the camera is weather-sealed and all buttons and controls have been ruggedized. A redesigned shutter block, tested to approximately 200,000 releases, further ensures the camera’s stamina and reliability.
The camera’s enhanced ergonomics include a re-designed grip and differentiated designs of several switches and buttons that allow for intuitive fingertip operation. A new exposure mode dial lock prevents accidental rotation, and a newly-developed Quick Navi Pro interface gives quick, intuitive one-handed access to common shooting parameters and controls.
The new model can also be operated via remote PC connection. Supported functions include switching between still and video shooting plus automatic transfer of still images from camera to PC for an improved studio workflow.
Designed for Professionals: New α Lens and Accessories
Additionally, a new wide-aperture Carl Zeiss® A-mount prime lens is now under development. Optimized for superb results with the camera’s new 35mm full frame image sensor, the Planar T* 50mm F1.4 ZA SSM will be available next spring.
Offered exclusively for the α99 camera, the brand-new VG-C99AM vertical grip can house and manage three batteries in total (including the camera’s own on-board battery). Resistant to dust and moisture, the grip is ideal for lengthy shooting sessions in the studio or outdoors.
The brand new, range-leading HVL-F60M is a powerful flash (GN60, in meters at ISO 100) with built-in LED light that’s ideal for creative applications with still image or movie shooting. Smart functions include wireless multi-flash ratio control and Sony’s unique Quick Shift Bounce adjustment, while operation can be controlled quickly via the flash’s intuitive Quick Navi system. Also resistant to dust and moisture, the HVL-F60M flash comes supplied with a bounce adaptor for flash and a color conversion filter for use with LED lighting.
Compatible with 49mm and 55mm diameter lenses, the new HVL-RL1 Ring Light offers highly effective LED illumination of small subjects and is ideal for macro shooting**. Its high output level (approx. 700 lx/0.3m) is approximately four times brighter than the previous model, and operation can be switched between full-ring illumination and half-ring illumination.
The new XLR-K1M XLR Adaptor Kit is designed to meet the most demanding audio needs. It provides two pro-standard XLR terminals for connecting the α99 camera with professional microphones and mixing consoles and offers MIC/LINE input selection and separate adjustment of two channel levels to maximize operating flexibility. The adaptor kit comes supplied with Sony professional ECM-XM1 monaural shotgun microphone, but may also be used with a wide range of professional microphones. An optional bracket is required when using the XLR-K1M kit with the α99 model.
The RMT-DSLR2 Remote Commander allows wireless shutter release for still images and start/stop control of video shooting. It’s compatible with the new α99 models as well as other α A-mount and E-mount cameras that include a remote control receiver.
Styled to reduce carrying fatigue, the new LCS-BP3 Backpack can hold the α99 camera body, an attached telephoto zoom lens plus the VG-A99AM vertical grip as well as three to four spare lenses, accessories and a laptop up to 15.5”.
The ADP-MAA is a new shoe adaptor that allows Multi Interface Shoe cameras to be used with Auto-lock Accessory Shoe accessories. This adaptor will be supplied with the new HVL-60M flash and HVL-RL1 ring light mentioned above. Conversely, the ADP-AMA shoe adaptor allows Auto-lock Accessory Shoe cameras to be used with Multi Interface Shoe accessories.
Lastly, the PCK-LM14 Screen Protector Semi Hard Sheet safeguards the camera’s LCD screen against dust, scratches and fingerprints, and is supplied with a separate protector sheet for the top display panel.
Sony’s new SDXC memory UHS-1 memory card, SF-64UX (64 GB) is ideal for burst shooting with the α99. It’s ultra-high speed interface (UHS-1) compatibility offers high transfer speeds up to 94 MB/s (read) and rapid data rates when transferring large RAW files of video files to PC. The new cards are water-resistant and designed to perform under a wide range of operating temperatures. For additional data integrity, Sony’s File Rescue Software can help recover photos and videos that may have been accidentally deleted.
Pricing and Availability
The VCG-C99AM vertical grip, HVL-F60M flash and HVL-RL1 ring light will be available this October for about $380, $550 and $350, respectively. The XLR -K1M XLR adaptor kit and RMT-DSLR2 remote commander will also be available in October for about $800 and $30, respectively.
The LCS-BP3 backpack and PCK-LM14 screen protector will be available in October as well for about $160 and $17, respectively.
© Courtesy Joan B. Miller / Magnum PhotosWayne Miller, LIFE Photojournalist Dies
© Gerald Mabee/Brent Foster Photography & CinemaFrames Per Second: Pitching Video Storytelling
©Ali EnginFaces Portrait Photography Competition
© Brookelyn PhotographyPDN May 2013
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