Redrock Micro Announces New microEVF Electronic Viewfinder for HD-DSLR Cameras
SEPTEMBER 27, 2010
Hollywood, CA - Redrock Micro, the recognized leader in affordable
professional-quality cinema accessories, today announced the new
patent-pending Redrock microEVF electronic viewfinder for HDSLR
This is the first electronic viewfinder designed from the ground up
specifically for HDSLRs, emphasizing compact lightweight design,
superior resolution, and incredible affordability.
The popularity of HDSLRs such as the Canon 5D MKII for video and
motion photography has skyrocketed in recent years, but the camera
body is not ideal for video. The first generation of solutions for
monitoring currently available -attaching an optical viewfinder to
the back of the camera's LCD screen -severely limit placement of
the viewfinder and camera body and eliminate possibility of using
additional monitors for camera assistants or directors.
The new Redrock microEVF is an external electronic viewfinder that
connects to the camera body and can be placed anywhere for maximum
comfort and stability, and can be part of a multi-monitor solution.
The microEVF uses a custom made state-of-the-art backlit LED fitted
in an attractive, ergonomic housing.
Key features of the microEVF include:
• A full color HD viewfinder designed specifically for the compact,
lightweight needs of HDSLR cameras. The microEVF weighs in at less
• Ultra-high resolution 1.2m dot display that is higher resolution
than the Canon EOS cameras' rear LCD
• LED backlight maintains bright crisp picture with minimal power
• Electronic assist features that will be announced closer to
• Infinitely configurable mounting options to position the microEVF
exactly where desired
• Low power consumption delivers a full day's continuous viewing
with a self-contained battery
"We feel it's time for a better approach to HDSLR camera
monitoring," said James Hurd, Chief Revolutionary for Redrock
Micro. "The microEVF meets this need with an elegantly designed,
compact solution that is not only affordable, but also sets a high
standard for features and performance."
The microEVF also compliments advanced camera crews by working
alongside external monitors, such as a monitor for the assistant
cameraman, and one for a director or video village. The microEVF is
compatible with any HDSLR or video camera that provides HDMI output
while recording. HDSLR cameras known to be compatible include the
Canon 5D MKII, Canon 7D, Canon 60D, Canon T2i, Canon 1D MKIV, Nikon
D3s, Nikon D300s, D3100, and D7000.
Pricing and Availability
microEVF is priced at $595. Availability has not yet been
announced. More information can be found at
About Redrock Micro
Redrock Micro revolutionized independent film production in the
early 2000s with the M2 Encore cinema lens adapter, and reinvented
digital filmmaking in 2008 with HDSLR cinema rigs and accessories.
Today, Redrock Micro continues to lead the industry in innovation
with its award-winning depth-of-field adapters, support rigs, focus
controllers, and advanced cinema accessories. More information can
always be found at redrockmicro.com.