We’ve seen several bag-within-a-bag concepts before, but Ikigai’s new Rival backpack is among the better executed. Inside the Rival backpack is a removable, configurable camera cell with its own carrying handle, so it can be pulled from the bag to use independently. The cell has the usual customizable, padded inserts to keep gear safe and segregated, plus color-coded Velcro strips to help you stay organized. With the cell removed, the Rival can be used like an ordinary backpack, with plenty of room for personal items. The backpack is built from triple-density honeycomb ripstop nylon that’s durable and weather resistant. It features a detachable tripod carrying system and a detachable waist belt, which you can attach when you need to better distribute the weight of your gear. There’s a quick-access point at the top of the bag where you can store accessories. The backpack’s rear panel is molded with vented contact points and it uses a padded harness system. The Rival also has a luggage attachment strap so you can roll through the airport with ease. The large backpack and inner cell can hold a DSLR and up to nine lenses and accessories. The medium pack and inner cell has room for a DSLR and up to seven lenses and accessories. You can purchase the cells separately, too. And, since you’re no doubt wondering, we’ll tell you that Ikigai is a Japanese term roughly equivalent to “reason for being”—and if you find one inside this or any bag, do give us a call.