First Leica, Now Hasselblad: Hasselblad Makes Smartphone Move with True Zoom

August 31, 2016

By Greg Scoblete

Premium camera players (think Leica) have been muscling into the smartphone market of late. Now it’s Hasselblad’s turn. The company has just announced an accessory for the Moto Z smartphone line that delivers a 10x optical zoom and RAW (DNG) image capture to the Android phones.

The Hasselblad True Zoom is essentially a mini camera that attaches to the back of a Moto Z phone, similar in spirit, if not in implementation, to what Sony has done with its “lens camera” models.

The major difference is that the True Zoom fits over the entire Motorola phone and gives it a camera-like feel. The True Zoom has a 12-megapixel, 1/2.3-inch CMOS sensor and a 25-250mm equivalent lens (f/3.5-5.6). Native ISO is 100-3200 and you’ll have a Xenon flash to illuminate your scene. Images are stored to the camera’s microSD card and can be automatically be backed up to Google Drive.

The True Zoom will set you back $250 and ships in September.

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