Panasonic Unveils Lumix LX7 and G5 Advanced Compact Cameras

July 18, 2012

Panasonic unveiled two powerful but portable compact cameras this morning: the 10-megapixelPanasonic Lumix DMC-LX7 pocket model and the 16MP Lumix G5, a mirrorless compact system camera.

The Lumix LX7 is the follow up to the popular LX5. It adds a 3.8x (24-90mm equivalent) lens with a maximum aperture of f/1.4. It also offers full 1080p HD video at 60p and a maximum of 11 frames per second shooting.

The LX7 will be available in black and white and pricing and availability will be announced 30 days prior to shipping.

The Panasonic Lumix G5 comes with a 3x, 14-42mm (24-84mm equivalent) kit lens and reportedly an improved autofocus system.

The G5’s 16MP Live MOS image sensor and its Venus Engine image processor have both, reportedly, been revamped to captured crisper photos and video.

The LUMIX DMC-G5 will come in black, white and silver in various kit options. Pricing and availability will also be announced 30 days prior to shipping.

More details on both the Lumix LX7 and the Lumix G5 in the two press releases below.



Features 24mm Ultra-wide Angle Lens with 3.8x Optical Zoom*1 and F1.4 – F2.3 Full-range Brightness

July 18, 2012 (Secaucus, NJ) – Panasonic today announced its new premium digital compact camera, the LUMIX DMC-LX7, from the world-renowned LX series which has been long acclaimed by photography enthusiasts for its high picture quality and creative descriptiveness. The new LUMIX LX7 is equipped with a fully re-designed lens, image sensor and image processing engine for superior performance and stunning image quality.  

“The Panasonic LUMIX LX-Series cameras have been extremely popular models for both professional and enthusiast photographers, who understand the value and superb image quality such a compact, affordable digital camera can offer,” said Marc Sorkin, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “We expect the same enthusiasm, if not more, for the LUMIX LX7, which features major upgrades and improvements resulting in even better image quality.”

Equipped with a newly developed 24mm ultra-wide angle LEICA DC VARIO-SUMMILUX lens with 3.8x optical zoom*1, the LUMIX LX7’s supreme lens also features F1.4 brightness at wide-end and F2.3 at tele-end.  The F1.4 brightness is approximately 400% as bright as an F2.8 lens.  The extraordinarily rich amount of light allows for the use of higher shutter speed to capture stunningly clear, sharp, blur-free images in low light situations and also provides impressive expression to images by reproducing exquisite gradation and mellow defocus to elevate photography.  

The LUMIX LX7’s lens unit consists of 11 elements in 10 groups with five aspherical lenses with nine aspherical surfaces, including the dual-sided aspherical surface ED (Extra-low Dispersion) lens, which has never before been adopted by any Panasonic LUMIX digital camera or interchangeable lens.  This advanced lens system makes it easy to produce beautiful photos in high resolution with minimal distortion and a pleasing, soft-focused background.  Nano Surface Coating technology dramatically minimizes light reflection at entire visual range (380nm-780nm).  The LX7’s 24mm ultra-wide-angle lens gives users a wider range of composition possibilities, capturing approximately 136% larger viewing space compared to that of a 28mm wide angle camera.  Additionally, the LUMIX LX7’s lens minimizes distortion at wide end so users obtain stunning, true-to-life images with outstanding resolution and detail.  

The LUMIX LX7 adopts a new 1/1.7-inch 10.1-megapixel*2 MOS Sensor that features an improved S/N ratio by 1.5 dB compared with its predecessor, the LUMIX DMC-LX5*3 which results in high resolution images with stunning clarity in high sensitivity recording and also in low ISO, reproducing rich gradation with wide dynamic range even when the situation is highly contrasted.  The LUMIX LX7’s high performance Venus Engine also boasts advanced signal processing.  The Intelligent NR (Noise Reduction) system keeps resolution high by optimizing the NR process applied to each part of an image.  The Multi-process NR quickly detects brightness in each portion of a picture and applies optimal noise reduction in multiple steps.  High-speed digital signal output has been integrated into the LUMIX LX7 to realize high-speed consecutive shooting at 11 fps (frames per second) in full resolution with mechanical shutter and 5 fps with continuous AF (Auto Focus).  

Creative Control Mode offers 16 filter options including Soft Focus*4, Dynamic Monochrome, Impressive Art, One Point Color, Cross Process, Low Key, Toy Effect, Star Filter, Expressive, Retro, High Key, Sepia, Hi Dynamic, Miniature Effect*5 and the new exclusive Radial Defocus and Smooth Defocus modes.  Radial Defocus adds defocus effect radially from the light source while Smooth Defocus makes defocus figuration even smoother.  Photo Style is also available to provide photos with finer expression with Standard, Vivid, Natural, Monochrome, Scenery, Portrait and Custom preset options.  The Time Lapse Shot function allows users to capture a record of stationary observation for objects such as flowers coming into bloom, wild animals and moving clouds.  Additionally, full manual control is available on the LUMIX LX7 so advanced users can enjoy more creative photography.   

The LUMIX LX7 features both iA (Intelligent Auto) and iA Plus modes.  In addition to the popular functions of iA- POWER O.I.S., AF Tracking, Intelligent D-range Control, Intelligent Scene Selector, Face Recognition, Intelligent ISO Control, Intelligent HDR (High Dynamic Range), Intelligent Handheld Night Shot and Motion Deblur*6 modes- iA Plus mode allows users to adjust defocusing area in the background, exposure compensation and white balance for more flexible control

Equipped with a new 3.0-inch 920,000-dot Intelligent LCD screen with super high resolution and wide angle viewing, the LUMIX LX7’s screen brightness automatically adjusts in 11 steps as surrounding brightness levels change, ensuring easy visibility at all times.  To enhance operability, the LUMIX LX7 has been equipped with an aperture ring, internal ND filter, focus lever and rear dial in order to control light source.  The newly added Level Gauge detects horizontal or vertical angle of view which is helpful in keeping horizontal composition even when shooting in high or low angle.  

In addition to recording stunning still imagery, the LUMIX LX7 also records high resolution full-HD 1,920×1,080 60p videos in AVCHD Progressive (MPEG-4 / H.264) format or 30p in MP4.  The LUMIX LX7 features a dedicated video record button on the top of the camera body so users can instantly start recording videos while shooting photographs without changing any settings.  Along with full-HD video capabilities with 3.8x optical zoom with step zoom function and POWER O.I.S., the LUMIX LX7 also features high-quality sound, recorded with Dolby® Digital Stereo Creator to offer highly realistic sound to images.  The stereo microphone comes with a zoom noise reduction system and an Auto Wind Cut function blocks out most background noise from wind.  Additionally, Creative Video mode lets users set the camera shutter speed, which can create special effects in videos, and aperture, which is convenient when there are several subjects at different distances, manually to create even more impressive videos.    

The LUMIX LX7 offers rich accessory options for camera expandability to match every shooting situation and style.  The hot shoe atop the camera body allows for the attachment of advanced accessories including the optional tilt-shift Live View Finder (DMW-LVF2) which helps monitoring even under strong daylight with high visibility.  Additional camera accessories include:
•    External Optical View Finder: DMW-VF1
•    Filter Adaptor: DMW-FA1 NEW
•    MC Protector: DMW-LMCH37
•    ND Filter: DMW-LND37
•     PL Filter: DMW-LPLA37 NEW
•    External Flash: DMW-FL220 (GN22) / DMW-FL360 (GN36) / DMW-FL500 (GN50)
•    Genuine Leather Case: DMW-CLX7 NEW
•    Battery Pack: DMW-BCJ13

Additional features of the LUMIX LX7 include:
•    RAW and RAW+JPEG data recording options
•    Aspect Bracket / White Balance Bracket
•    HDR mode
•    Panorama Shot mode
•    3D Photo mode
•    Creative Retouch  

The LUMIX DMC-LX7 will be available in black and white.  Pricing and availability will be announced approximately 30 days prior to shipping.  For more information about Panasonic LUMIX digital cameras and lenses, please visit


The New LUMIX G5

Offers High Image Quality with High Speed Response Time

July 18, 2012 (Secaucus, NJ) – Panasonic today announced a new addition to the popular line of LUMIX G series cameras, the LUMIX DMC-G5.  The newest Digital Single Lens Mirrorless camera offering from Panasonic, the LUMIX G5, features a newly integrated 16.05-megapixel Live MOS sensor and redesigned Venus Engine to render clear, crisp images in both photo and video recording.  Featuring a compact, lightweight body with built-in flash, the LUMIX G5 boasts ultra-high mobility while offering users powerful camera performance which achieves spectacular image quality, realizing true-to-life photo details through excellent resolution, image rendering and color production.   

The LUMIX G5’s high-grade lens and precision AF (Auto Focus) achieves high resolution, optimal balance of resolution and noise reduction to produce lifelike image rendering and high precision auto exposure and white balance for faithful color reproduction.  A redesigned Venus Engine features exceptionally advanced signal processing capabilities, producing clear, crisp images in both photo and video recording.  The 3DNR detects smooth areas or edges in photos and adjusts the strength of noise reduction (stronger for smooth portion, milder for edge portion) to maintain object descriptiveness.  The Multi-process NR quickly detects brightness in each part of a picture and applies optimal noise reduction in multiple steps.  The newly incorporated HDR (High Dynamic Range) allows for several pictures consecutively shot at different exposure levels to be overlaid, producing a single composite picture to eliminate over-exposure or under-exposure.  

Like all cameras in the LUMIX G series, the LUMIX G5 adopts Contrast AF (Auto Focus), so focusing is controlled by the image sensor.  Compared with the Phase difference system AF, Contrast AF boasts higher accuracy, especially when shooting with a bright lens with small F values.  To further advance the Contrast AF, the G5 incorporates full-area Touch AF, making it possible to set the focus on any point in the field of view.  Additionally, ultra high-speed Light Speed AF, quickly locks onto a subject, making it possible to capture even fast moving subjects clearly.  Combined with Touch AF control and high-speed burst shooting at six frames per second in 16.05-megapixel full resolution, it has never been easier to capture fast-moving objects clearly.  

The LUMIX G5 offers users simple operation controls with minimal stress, so users can concentrate on shooting.  A newly added function lever conveniently located near the shutter release allows for direct adjustment of zoom*1, exposure or aperture*2 control and can be used to magnify images in playback mode and page flip in menu mode.  Additionally, the combination use of the function lever and turn-and-push rear dial allows users to adjust major shooting settings, accelerating the camera’s simple, intuitive operation.  

The LUMIX G5’s large, bright 1,440,000-dot equivalent LVF (Live View Finder) retains outstanding viewability and features approximately 100% field of view.  Suppressing color breakup, the LVF assures stunning image view for any subject or scene.  The LVF is newly designed to integrate an eye sensor for the LUMIX G5, which allows image output between the LVF and LCD screen to be switched automatically with the eye sensor on the LVF (which features optional sensitivity of high, low and off).  Additionally Eye Sensor AF (Auto Focus) automatically starts focusing when the photographer looks into the EVF to capture spur-of-the-moment shooting opportunities.  

A large, 920,000-dot high resolution LCD screen with wide-viewing angle rotates 180 degrees to the side, tilts 270 degrees up and down and offers approximately 100% field of view.  Touch screen operation on the LCD screen allows for simple shooting or playback of images and the new Touch Pad function enables the use of both LVF and LCD simultaneously, which encourages more intuitive shooting.  Lag time of image output has been minimized by approximately 18% compared to the LUMIX G5’s predecessor, the LUMIX G3, making it easier to monitor fast-moving subjects.  The  Level Gauge give the camera the ability to automatically detect the horizontal or vertical angle of view so that photos shot in a portrait aspect will automatically be displayed vertically, no matter which lens is used.  The newly added Electronic Shutter mode allows silent operation which is helpful in areas where silence is needed.   

Creative Control Mode has been upgraded in the LUMIX G5 with an increase of filter options from five options to 14, adding Soft Focus*3, Dynamic Monochrome, Impressive Art, One Point Color, Cross Process, Low Key, Toy Effect and Star Filter, in addition to the conventional Expressive, Retro, High Key, Sepia, Hi Dynamic, Miniature Effect*4 modes.  With the new GUI menu tab, switching filter effects is seamless.  A preview of filter effects can be seen on the large LCD screen via Live View mode and the camera intuitively recommends filters depending on the scene that the camera detects in iA (Intelligent Auto) or iA Plus mode.  Furthermore, iA Plus mode allows users to adjust defocusing area in the background, exposure compensation and white balance for more flexible control while activating automatic shoot assist functions such as AF Tracking, Intelligent ISO Control, Intelligent D-range Control, Face Recognition and Intelligent Scene Selector.    

For beginner users of interchangeable lens system cameras, the LUMIX G5 features the new Scene Guide which offers 23 sample pictures shot by professional photographers.  Users can choose the photo closest to the situation that they are shooting and optimal parameters for shooting the scene will be set automatically*5.  Additionally, procedures, technical advice and recommended interchangeable lens options for the scene can be shown to allow users to better understand and learn photography.  

Not only does the LUMIX G5 produce stunning still imagery, but it also records high quality video.  With the ability to record high-resolution full-HD 1,920×1,080 60p videos in AVCHD Progressive (MPEG-4) or MP4*6 format, subjects with fast motion and fine details are reproduced clearly.  In addition to practical full-time AF, the Touch AF in video recording also lets the user enjoy professional-like selective focusing which allows the focus to be shifted while shooting video and AF Tracking easily locks onto a subject to focus, even when it moves.  The Extra Tele Conversion function extends zoom range Max 4.8x without deterioration of image quality.  The LUMIX G5 features a dedicated video record button on the top of the camera body so users can instantly start recording videos while shooting photographs without changing any settings.  The camera can also take photos while recording video live just by hitting the shutter button.  Along with full-HD video capabilities, the LUMIX G5 also features high-quality sound, recorded with Dolby Digital Stereo Creator and noise from background wind is minimized with the Wind Cut function.  

The LUMIX DMC-G5 will be available in black, white and silver in various kit options.  Pricing and availability will be announced approximately 30 days prior to shipping.  For more information about Panasonic LUMIX digital cameras, please visit

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