Sony Rolls Out Four New Alpha Cameras Including 24.3MP A77 with 12FPS Shooting Speed

August 24, 2011

Sony announced almost a full revamp of its Alpha camera line-up this morning with the introduction of the new Sony 24.3-megapxiel A77 and A65 digital SLRs; and the new 24.3MP NEX-7 and 16.1MP NEX-5N compact systems cameras (CSC), which use DSLR-size, APS-C image sensors but have small, portable bodies and no internal mirror.

The big news for PDN readers though is the Sony A77 ($1,400), which is the long awaited successor to Sony’s A700, introduced way back in 2007. Though the A77 is aimed at prosumers and the photo enthusiast crowd, it has many features that might make pros sit up and take notice.

For one, Sony is claiming the A77 has the “world’s fastest continuous autofocus” performance. According to Sony, the A77 can capture a burst of full resolution, 24MP images at 12 frames per second (fps) with full-time, phase detection AF. The camera is able to achieve these speeds because of refinements to Sony’s Translucent Mirror technology.

The Sony A77 also feature a “three-way” adjustable screen that tilts and pivots from a variety of angles. The Sony A65 ($900) is similar to the A77 but features 10fps shooting and a two-way, adjustable screen.

More details on all the new cameras and a slate of new lenses in the press announcement below. Read a full press release on the Sony A77 and A65 DSLRs here.


Today, Sony Electronics announced the introduction of four new cameras to the Alpha DSLR camera lineup – the Sony NEX-7, Sony NEX-5N, A77 and A65, as well as several new camera accessories – the SAL 1650 lens, Carl Zeiss Sonnar T* E 24mm lens, E 50mm lens and Telephoto zoom E 55-210mm. Additionally, they announced a new camcorder to its Handycam lineup – the Sony NEX-VG20.
These new DSLR cameras and camera accessories bring a new level of speed, creativity and performance to photo and video enthusiasts, expanding its Translucent Mirror Technology line. With the introduction of the NEX-VG 20 camcorder, Sony makes several enhancements over its acclaimed NEX-VG10 – the world’s first consumer HD camcorder with interchangeable lenses.
New Sony Alpha/NEX Cameras:
·Sony’s NEX-7 camera: With 24.3 megapixels, the NEX-7 combines superb imaging, high performance and a full palette of creative options. Style in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, this new compact interchangeable lens model weighs only 10.3 ounces (291g).

·Sony’s NEX-5N camera: This new ultra-responsive, compact system camera boast world’s fastest release time lag and quick, responsive autofocus. This second generation NEX-5N produces 16.1 megapixels and Full HD 60p video

·Sony’s A77 camera: The much anticipated successor to Sony’s acclaimed A700 DSLR, the A77 boasts the world’s fastest continuous autofocus (AF) shooting performance (among DSLRs in Aug 2011), capturing a burst of full resolution, 24 megapixel images at 12 frames per second with full-time phase-detection AF. Introduces the world’s first three-way adjustable screen that tilts and pivots freely for effortless framing at any angle

·Sony’s A65 camera: Sony’s latest refinements to its Translucent Mirror Technology make the A77 and A65 the fastest, most responsive interchangeable lens cameras in their class, as well as set new performance benchmarks that even professional DSLRs have yet to achieve. This camera achieves a similarly impressive 10fps shooting speed and features a two-way adjustable screen that tilts/pivots

New Sony Alpha/NEX Accessories:

·The growing choice of E-mount lenses compatible with all  E-mount cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z), E 50mm F1.8 OSS (SEL50F18) and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210)

·Key controls on the A77 are sealed against the effects of dust and moisture, complementing similar levels of protection offered by the new SAL1650 lens, VG-C77AM Vertical Grip for and HVL-F43AM flash unit

 New Sony Handycam Camcorder:

·Sony’s NEX-VG20 camcorder:Sony’s newest Handycam camcorder broadens the creative possibilities for shooters NEX-VG20 Camcorder Delivers Enhanced Full HD Video, Improved Audio and Ergonomics; E-mount Interchangeable Lens System with 16.1 Megapixels and AVCHD Progressive 24p/60p