December 2014

The Advertising Photography Issue

© Bryan Derballa

© Bryan Derballa A photo taken on an assignment for Adidas Originals by Bryan Derballa, who has shot social media content for J.Crew and other commercial clients.

Picture Story: Inside an All-Female Kurdish Military Unit
Photojournalist Erin Trieb turned a chance offer for access into a photo essay on a unit of Kurdish women fighting ISIS in Syria.
BY MATTHEW ISMAEL RUIZ

What’s Your Niche: Stephen Crowley, Political Photojournalist
Crowley, known for his distinctive, behind- the-scenes political coverage for The New York Times, explains how he works around the limits imposed on the press and what drives him to make nformative images.
BY DAVID WALKER

Career Launch: Jason Elias, Portrait Photographer
Jason Elias struggled to get a foothold in the business, and finally succeeded by defining his niche, learning how to promote himself and trusting his instincts.
BY DAVID WALKER

THE ADVERTISING PHOTOGRAPHY ISSUE

Shooting on Spec to Land Advertising Assignments
Photographers Aaron Greene, Alex Farnum and Chris Stanford explain how they planned and executed spec shoots for specific clients, and won jobs as a result.
BY DAVID WALKER

How Photographers Can Brand Themselves for Social Media Work
Clients are seeking photographers with strong creative voices to create content for Instagram, Tumblr and Vine. As a result, photographers and reps are altering their marketing strategies to take advantage of this growing market.
BY CONOR RISCH

The Big Ask
With a growing demand for photographers to shoot image libraries, art buyers explain the specific skills they’re looking for.
BY MINDY CHARSKI

FEATURE

Notable Photo Books of 2014
We celebrate another year of beautiful bookmaking, with reviews of titles from Danny Clinch, Eugene Richards, An-My Lˆe, Paul Graham, Alex Webb and Rebecca Norris Webb, and several others.
BY PDN STAFF

CREATE

Spotlight: Light on Sunset
Photography director Yvonne Stender explains how she assigns food, travel and home photography for Sunset, the lifestyle magazine for the Western states.
INTERVIEW BY HOLLY STUART HUGHES

The winners’ gallery for The Taste contest

GEAR

How I Got That Shot: Portrait of a Studio
On a portrait assignment, Ty Cole used his subjects’ objects both to frame his composition and to light the environment.
BY HOLLY STUART HUGHES

Product Reviews
Elinchrom ELC Pro HD 500; Western Digital My Passport Wireless; Imagenomic Portraiture for Video.
BY GREG SCOBLETE

Frames Per Second: Beyond the GIF
Reed + Rader are making dynamic content that incorporates HD video, 3D modeling and some tricks from game designers.
BY MATTHEW ISMAEL RUIZ

Cool Black-and-White Tools
A roundup of software and mobile apps for making better black-and-white images.
BY GREG SCOBLETE

EXPOSURES

The Great War’s Other Dead
Chloe Dewe Mathews takes on the challenge of bringing history to life in a project documenting sites where soldiers were executed for cowardice and desertion during World War I.
BY HOLLY STUART HUGHES

Golden Sands
The colors and landscape of the deserts of California and the American Southwest inspired Mona Kuhn’s new book of nude photographs, Private, and her series “Acido Dorado.”
BY DZANA TSOMONDO