January 2016

The Marketing & Branding Issue

© Max Wanger

© Max Wanger An image from Max Wanger’s series “Hide & Seek,” a personal project he undertook to test his interest in working with kids, and which eventually led to paying jobs shooting them.

PDNEWS

What’s in Your Bag?: Q&A: Stuart Palley on Photographing Wildfires
Stuart Palley, a Los Angeles-based photographer, talks about the gear and training required to photograph wildfires—and how he stays safe on the scene.
BY DAVID WALKER

Picture Story: Fatal Distraction
With a fly-on-the-wall approach, Washington Post photographer Michael Williamson explores how a South Carolina family failed to act upon the warning signs from Dylann Roof, the racist murderer living in their midst.
BY DAVID WALKER

Fundraising How-To: Q&A: Tips from a Fundraising Expert at Fiscal Sponsor Fractured Atlas
Fractured Atlas is a non-profit company providing online business tools and fundraising support for artists and arts organizations. Dianne Debicella, the company’s senior program director for fiscal sponsorship, shares practical advice for photographers about soliciting donations and applying for grants.
BY DAVID WALKER

Shoot: Revisiting “Shelter Dogs”
Traer Scott returns to photographing vulnerable dogs, the subject of her first book, with more maturity and better resources.
BY REBECCA ROBERTSON

THEME

Designers’ Advice on Effective Branding
Designers say good marketing starts with a well defined brand identity that’s communicated consistently.
BY HOLLY STUART HUGHES

Personal Work that Propelled Photographers’ Careers
Max Wanger, Spencer Lowell and Laurie Frankel explain how the promotions they made from their self-assigned work led to assignments, attention and new directions in their careers.
BY CONOR RISCH

Promos Clients Keep
A look at the making of six stand-out promotions that clients saved and remembered.
BY DAVID WALKER

Sue Bryce On Building and Maintaining a Social Media Audience
PDN asked Bryce about her system for using social media and how she engages with her audience.
INTERVIEW BY CONOR RISCH

FEATURES

PhotoPlus Expo 2015: Lessons on Marketing,  Funding and Pricing
The program of seminars at PhotoPlus Expo 2015, held October 23 to 26 in New York City, offered insights into today’s photo business. Here’s some of the useful advice we learned.
BY PDN STAFF 

How to Monetize Your Social Media Following
Tips from the PDN archive.

CREATE

Spotlight: Photos for the Radio
National Public Radio has expanded its storytelling online. The news photo editor in NPR’s visuals department explains how the team finds and assigns photographers.
BY HOLLY STUART HUGHES

GEAR & TECHNIQUES

How I Got That Shot: Jump
Tal Roberts captures a ski surfer’s mid-air trick, made more dramatic by shooting at dusk and using strobes.
INTERVIEW BY HOLLY STUART HUGHES

Product Reviews
Leica follows up with full frame; Tamron’s SP 35mm gets close; Olympus makes its mark with the OM-D E-M10 Mark II.
BY GREG SCOBLETE

Frames Per Second: The Funding and Distribution of T-Rex
Zackary Canepari shares the lessons he and his co-director learned from marketing T-Rex, their documentary about a champion boxer.
BY SARAH STACKE

Roundup: Mirrorless Marvels: 11 of Our Favorite Mirrorless Cameras
No other camera category has seen as much innovation as the mirrorless market over the past several years, and the latest crop of models are a testament to that. Here are someof our recent favorites.
BY GREG SCOBLETE

EXPOSURES

Unreserved Love
Sian Davey’s Looking for Alice is a highly personal reflection on the photographer’s relationship with her daughter who was born with Down Syndrome.
BY DZANA TSOMONDO

Drawing with Space and Light
James Welling layers images of dancers with architectural and landscape photographs to create “psychedelic” studies of movement and space.
BY BRIENNE WALSH

End Frame: Max Wanger on Tim Walker’s World of Whimsy

This Month on PDNONLINE.COM

PHOTO PROMOS WITH IMPACT
The anatomy of more promos and marketing materials recommended by art buyers and photo editors.

THE POWER OF HANDMADE PROMOS
The making of Ethan Hill’s small-print-run books.

GRANT RESEARCH AND FUNDRAISING TIPS
More advice on raising funds for your photo projects from Dianne Debicella of Fractured Atlas.

CES 2015: WHAT’S NEW
Product news from the electronics trade show.