October 2014

The Marketing and Branding Issue

© Discovery Communications/Photo by David Yellen

© Discovery Communications/Photo by David Yellen A David Yellen portrait of Ernie Brown, Jr. (from Animal Planet’s Call of the Wildman) holding a snapping turtle.

Picture Story: Love, Loss and Brotherhood
When photographer Isadora Kosofsky immersed herself in the lives of two young brothers caught up in the criminal justice system, she had to weigh questions about journalistic objectivity and compassion.
BY DAVID WALKER

What’s Your Niche: Karen Morgan, Specializing in Dogs and Cats That Aren’t Simply Cute
Amidst lots of competition from people who photograph cute pets, the Chicago-based photographer has landed a variety of advertising and editorial assignments.
BY DAVID WALKER

Photo Blogs Are Proliferating. Are Photographers Making the Most of It?
Competition among photo blogs to find and publish original photography projects continues to grow, creating options and advantages that many photographers have yet to notice.
BY DAVID WALKER

THE MARKETING & BRANDING ISSUE

When Instagram Success Leads to Ad Assignments
As brands try to maximize the potential of social media, popular Instagram photographers like Lauren Randolph are on the front lines of a debate about how best to craft brand messaging for the platform, and how photographers should be compensated for their work.
BY KRIS WILTON

Rebranding Through Personal Work
Four photographers explain how shooting and sharing the work they love to make helped them get work and communicate their identity as artists.
BY DAVID WALKER, CONOR RISCH AND HOLLY STUART HUGHES

7 iPad Portfolio Apps
These useful portfolio apps range from the simple, but effective, to the feature-rich and highly customizable.
BY JOSH ROOT

CREATE

Spotlight: Fostering Discovery
Lara Richardson, senior vice president for marketing at Discovery Channel, explains what she looks for when hiring photographers to shoot images used in on-air and print campaigns, social media, DVD marketing and more.
INTERVIEW BY HOLLY STUART HUGHES

Spotlight: Client Meeting
The Chronicle of Higher Education, a publication aimed at university professionals, relies on photographers all over the country to breathe life into stories about the Ivory Tower.
BY BRIENNE WALSH

The winners’ gallery for the PDN The Look contest

GEAR

How I Got That Shot: Colorful Collages
Photographer David Prince describes his intuitive approach to assembling and lighting still lifes.
BY HOLLY STUART HUGHES

Product Reviews
Nikon D810, Tamron 28–300mm F/3.5–6.3 Di VC PZD, Alien Skin Exposure 6.
BY THEANO NIKITAS AND JOHN RETTIE

Frames Per Second: Tips from Editors on Making Better Video
Experienced film and video editors discuss the mistakes inexperienced filmmakers sometimes make,
and what they wish directors understood about what can and can’t be fixed in the edit.
BY SCOTT NEUMYER

7 Water- and Weatherproof Gadgets for Your Next Adventure
Gear that will help you cope with the elements.
BY THEANO NIKITAS

Exposures
The Distant Shore Cole Barash’s book explores the notoriously insular surf community on the North Shore of Oahu, Hawaii and the life of a surfing phenom, offering a counterpoint to typical action imagery.
BY DZANA TSOMONDO