May 1, 2017

The Marketing Issue

© Zen Sekizawa

© Zen Sekizawa Zen Sekizawa’s recent promo included a set of mini posters, with images from assignments for clients such as LD Tuttle. “It’s not personal work, but it’s the work that feels most like me,” she says.

PDNEWS

Picture Story: The Many Voices of Appalachia
For her “100 Days, 100 Voices” project, photographer Nancy Andrews seeks out ordinary Appalachians often overlooked by the media.
By David Walker

What’s Your Niche?: Kristen Angelo, Cannabis Photographer
The Seattle photographer is harvesting editorial and commercial opportunities in the burgeoning marijuana industry.
Interview by David Walker

How to Publish YourBook: The Underground Railroad by Night
Jeanine Michna-Bales discusses her unusual project about the Underground Railroad, and how she developed relationships that led her to a book contract.
By David Walker

Theme

Promo Pieces That  Work
We asked art buyers about the promotions they’ve saved in recent months. We feature five of those promotions, with information from the photographers about how they designed and executed them.
By PDN Staff

Expert Advice on Creating a Marketing Plan that Works for You
PDN turns to two veteran consultants, Ilise Benun and Selina Maitreya, to explain the fundamentals of marketing, and how to follow through on an effective marketing strategy.

10 Tactics to Get Your Website Seen by the Right Clients
Alex Vita, web designer and developer specializing in photography websites, outlines the core search engine optimization (SEO) ideas that photographers should be aware of now.
By Alex Vita

How to Build and Organize Your Marketing Database
We reached out to photographers to learn how they find the right contacts and organize their databases.
By Conor Risch

From The Archive

You’ve Made Personal Work. Now How Do You Get It Seen?
Excerpts from PDN’s archive of articles on how to distribute and publicize photography projects.

Create

Spotlight: Pacific Standard Sets New Standard
Taylor Le, creative director of Pacific Standard, the award-winning magazine on policy and social justice, talks about the publication’s redesign and the photography she assigns.
Interview By Holly Stuart Hughes

Gear & Techniques

How I Got That Shot: Think Fast
Brent Humphreys explains how he planned and lit complicated productions to illustrate some risky scenarios.
By Holly Stuart Hughes

Product Reviews
We go hands-on with Canon’s long-awaited 5D Mark IV; Sony’s barn-blazing a6500 and Yuneec’s high-flying Typhoon H.
By Greg Scoblete

Frames Per Second: Subterranean Homesick Views
Edin Vélez made his video of the New York City subway by adapting the post-processing technique he used on still photos.
By Holly Stuart Hughes

Gear Roundup: Lighten Up
14 strobes and modifiers for studio and location work.
By Greg Scoblete

Exposures

Life in the Woods
In a new book, S.B. Walker challenges the romantic notion of Walden, the area made famous by Henry David Thoreau, and considers how people use the natural landscape.
By Conor Risch

The Golden Age
For a new project about the ubiquity of gold in contemporary society, Lisa Barnard is using web-based publishing to create a gallery-like presentation.
By Conor Risch

End Frame

Form and Function
By Rebecca Robertson