January 2013

The Marketing Issue

© Pamela Littky

© Pamela Littky A portrait of actor, director and writer Steve Martin photographed by Pamela Littky. One of Litty’s portraits of Martin appears in her “Happy Hour” promotion.

PDNews
The authors of a new guide to bird photography describe their niche; stock agencies take a get-tough approach against the use of images without permission but infringers are ghting what they consider unreasonable demands; a video tour of poverty in Memphis made by Alan Spearman of The Commercial Appeal with guidance from a summer intern.
BY DAVID WALKER

MARKETING YOUR PHOTOGRAPHY

Stand-Out Photo Promos 
PDN looks at a variety of promotions—expensive and inexpensive, online and printed—to find out how they were made and why they caught the attention of art directors and photo editors.
BY PDN EDITORS

Maximizing Your Exposure with Better Web Design
How to ensure your portfolio site serves the way you and your clients work now—by displaying your work well on mobile devices, incorporating your social media efforts and boosting your search engine ranking.
BY HENRY ANDERSON

How Photographers’ Audiences Land Them Work
The popularity of a photographer’s blog or Instagram feed can be an asset to a client promoting a campaign. We talk to three photographers whose online popularity has led to commissions.
BY MEGHAN AHEARN, CONOR RISCH AND DAVID WALKER 

CREATE

Spotlight: Cover Craft
Paul Buckley, executive creative director for Penguin Books USA, on the role photography plays in book jacket design and how changes in the book business affect what makes a good book cover.
INTERVIEW BY HOLLY HUGHES

Client Meeting: Beyond the Bottom Line
Why Baldwin&, an award-winning, three-year-old indie agency with a creative director who is also a photographer, should be on photographers’ radars as it continues to grow.
BY EDGAR ALLEN BEEM

The winners’ gallery for PDN’s ultimate music moment 

TECH

Objects of Desire
Bird Photo Booth, SeaLife Cameras Fisheye Wide Angle Lens, CineMoco from the maker of CineSkates and the Toddy Gear Smart Cloth.

Product Reviews
Hands-on tests of the Nikon Coolpix P7700, Canon EF 70-200mm f/2.8L IS II USM, Photo Mechanic 5.

Frames Per Second: Video Lighting Tips from Grips and Gaffers
What the lighting experts know about making your video and lm shoot look good, and how to avoid some common mistakes.
BY GREG SCOBLETE

10 Tools to Help Photographers Manage Their Social-Media Presence
Handy apps for photographers seeking to get the most out of social media to help grow their business and stay connected.
BY LARRY DOBROW

Exposures
David Rochkind’s new book documents the physical, social and psychological tolls on the Mexican populace of their government’s war against the drug cartels.
BY DZANA TSOMONDO