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PDN - January 2009

The Money Issue

Jan 2, 2009

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PDN - January 2009

Photo © Larry Sultan / courtesy of Stephen Wirtz Gallery and Janet Borden Gallery

Negotiating Tips for a Tough Economy
How to bargain to get what you’re worth, without alienating clients.

9 Ways To Stretch Your Marketing Budget
Self-promotions are costly, but there are ways to make sure you get the most bang for your marketing dollar.

The $3,000 Studio
We sent photographers on a virtual shopping spree. They managed to stock a complete digital studio for only $3,000—with some caveats.

Features
Deconstructing Disneyland (and Other Illusions)
A magazine assignment brought Larry Sultan, the photographer renowned for exploring American myths, to “The Happiest Place on Earth.”

Create
The Reality Show
To land advertising jobs, photojournalists have to prove to ad agencies and clients that they can bring more than photographic talent to a shoot.

Client Meeting: The Power of Storytelling
A look at the photography commissioned by Story Worldwide, which produces custom magazines, Web sites and newsletters for its clients.

Right Stuff: David Moser’s Packaged Promos
A promo in a sardine can is the first step in this photographer’s viral marketing campaign.

Tech
E-Project: Click, Zoom, Action
Atmosphere BBDO and Vincent Laforet combined tilt-shift photography and video to create an interactive Web site.

Technically Speaking: Rafael Fuchs Shows His Flair for Flare
The unusual use of a softbox distinguishes a celebrity portrait.

PDNews
Q&A: Survival Stories
Publisher-Reported Ad Pages Drop 9 percent in 2008
Picture Story: Recessionscapes

Behind The Lens
Transportation Alternatives
Slippery Conditions
Fully Charged
Get Real

Objects Of Desire
Vizio 55-inch XVT LCD HDTV
3M MPro110
Dell (Product) Red Studio Laptops with Artwork
Clickfree Portable Backup Drives

Product Reviews
Adobe Photoshop CS4 & CS4 Extended
Tenba Shootout Sling Bag
Lensbaby Composer

Exposures
Off Track Pets
Rowing Against The Current
Looking Back

End Frame
Time For Personal Work

PDN - January 2009

The Money Issue

Jan 2, 2009

pdn/photos/stylus/65771-20090102_print_Cover.jpg

Negotiating Tips for a Tough Economy
How to bargain to get what you’re worth, without alienating clients.

9 Ways To Stretch Your Marketing Budget
Self-promotions are costly, but there are ways to make sure you get the most bang for your marketing dollar.

The $3,000 Studio
We sent photographers on a virtual shopping spree. They managed to stock a complete digital studio for only $3,000—with some caveats.

Features
Deconstructing Disneyland (and Other Illusions)
A magazine assignment brought Larry Sultan, the photographer renowned for exploring American myths, to “The Happiest Place on Earth.”

Create
The Reality Show
To land advertising jobs, photojournalists have to prove to ad agencies and clients that they can bring more than photographic talent to a shoot.

Client Meeting: The Power of Storytelling
A look at the photography commissioned by Story Worldwide, which produces custom magazines, Web sites and newsletters for its clients.

Right Stuff: David Moser’s Packaged Promos
A promo in a sardine can is the first step in this photographer’s viral marketing campaign.

Tech
E-Project: Click, Zoom, Action
Atmosphere BBDO and Vincent Laforet combined tilt-shift photography and video to create an interactive Web site.

Technically Speaking: Rafael Fuchs Shows His Flair for Flare
The unusual use of a softbox distinguishes a celebrity portrait.

PDNews
Q&A: Survival Stories
Publisher-Reported Ad Pages Drop 9 percent in 2008
Picture Story: Recessionscapes

Behind The Lens
Transportation Alternatives
Slippery Conditions
Fully Charged
Get Real

Objects Of Desire
Vizio 55-inch XVT LCD HDTV
3M MPro110
Dell (Product) Red Studio Laptops with Artwork
Clickfree Portable Backup Drives

Product Reviews
Adobe Photoshop CS4 & CS4 Extended
Tenba Shootout Sling Bag
Lensbaby Composer

Exposures
Off Track Pets
Rowing Against The Current
Looking Back

End Frame
Time For Personal Work
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