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Audio Slideshow: Tips for Selling Prints Online

March 4, 2009

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David Walker


Cole Thompson landscape

Cole Thompson

Many photographers dream of setting up a Web site to sell prints of their work, then sitting back while the orders (and the money) come in.

It turns out that selling prints online is hard work. Competition is fierce, not only from other photographers, but from graphic artists and illustrators offering decorative prints through their online stores. And buyers are often reluctant to purchase prints they haven't actually seen, except at a relatively low price or from a big name photographer.

For photographers determined to try, however, it is possible to generate modest revenue  from online print sales. Colorado photographer Cole Thompson has been selling prints online for several years, and earned $20,000 in revenue last year. In this audio slide show, he describes how he drives traffic to his Web site and sells prints by methodically building relationships with his customers.

For more information about selling prints online, see our story, "Selling Prints Online" in the March '09 issue of PDN.

Audio Slideshow: Tips for Selling Prints Online

March 4, 2009

David Walker


pdn/photos/stylus/73480-colevideoimage.jpg

Many photographers dream of setting up a Web site to sell prints of their work, then sitting back while the orders (and the money) come in.

It turns out that selling prints online is hard work. Competition is fierce, not only from other photographers, but from graphic artists and illustrators offering decorative prints through their online stores. And buyers are often reluctant to purchase prints they haven't actually seen, except at a relatively low price or from a big name photographer.

For photographers determined to try, however, it is possible to generate modest revenue  from online print sales. Colorado photographer Cole Thompson has been selling prints online for several years, and earned $20,000 in revenue last year. In this audio slide show, he describes how he drives traffic to his Web site and sells prints by methodically building relationships with his customers.

For more information about selling prints online, see our story, "Selling Prints Online" in the March '09 issue of PDN.



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