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Photo Promos We Love: Did They Pay Off?

June 24, 2009

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Promo Slideshow

© Tim Klein

Tim Klein's printed promo

While I often hear photographers express anxiety over sending printed promotions to photo editors— most assume we prefer only receiving emailed pieces—this is certainly not the case for myself or other photo editors I know. Personally, I still prefer the printed pieces that I can file away or hang on my office wall. Why? Because they become a daily reminder of not only who created them but also a chance to appreciate a variety of imagery that appeals to my personal tastes.

After sifting through piles of promo cards on my desk, I selected the work of the following eight photographers to showcase in the photo gallery above.

Each promo stands out to me because of an obvious style and aesthetic in the imagery, bold and sleek design, personal touches —like a handwritten note— and something quirky or unique in content. All eight photographers provide details on production costs, along with feedback they received from members of their target audience.

— Amber Terranova, PDN Photo Editor

For more information and tips on self promotion check out our June Careers and Self Promotion Issue.

Photo Promos We Love: Did They Pay Off?

June 24, 2009

pdn/photos/stylus/94948-HOMEPAGE_TIM_POSTCARDS1.jpg

Tim Klein's printed promo

While I often hear photographers express anxiety over sending printed promotions to photo editors— most assume we prefer only receiving emailed pieces—this is certainly not the case for myself or other photo editors I know. Personally, I still prefer the printed pieces that I can file away or hang on my office wall. Why? Because they become a daily reminder of not only who created them but also a chance to appreciate a variety of imagery that appeals to my personal tastes.

After sifting through piles of promo cards on my desk, I selected the work of the following eight photographers to showcase in the photo gallery above.

Each promo stands out to me because of an obvious style and aesthetic in the imagery, bold and sleek design, personal touches —like a handwritten note— and something quirky or unique in content. All eight photographers provide details on production costs, along with feedback they received from members of their target audience.

— Amber Terranova, PDN Photo Editor

For more information and tips on self promotion check out our June Careers and Self Promotion Issue.
Transitioning from Photo Assistant to Photographer How To Quit Assisting and Be a Photographer: Robert Snow’s Advice

The Orlando-based portrait and lifestyle photographer describes the time, budget and discipline he put into building his brand and launching his own photography business.  




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