By David Walker
© Sherry Loeser
photographer Sherry Loeser
Back in 2000, Seattle photographer Sherry Loeser had been assisting
for about three years when she decided to go out on her own. But
she changed her mind when the dot com bubble burst, because she was
afraid she wouldn't be able to find enough work.
So Loeser continued assisting, and before she knew it, another
seven years went by.
Last fall, she again decided to strike out on her own, and this
time, she had the experience and confidence she needed to carry it
through.
"I think I felt that the conditions for making the leap may never
be ideal," she says. "I was getting to the point where on the
shoots I felt as though my vision for what we could be doing for
the client were different, and to be honest, better [and I had]
that feeling, 'I want to be in charge of this.'"
Loeser, who specializes in portraiture, made started a list of
clients she wanted to work for, and sent out an e-mail promo. She
also worked the relationships she had built during her years as an
assistant. "Things started to fall into place," she says.
Loeser is now enjoying a steady flow of editorial and commercial
assignments, mostly in the Seattle area. In this video featuring
her portfolio work, she explains how she made her transition.
Previously, in part one of "How to Quit Assisting and Become a
Photographer," we featured New York fashion and beauty photographer
Piper Carter.
To
view that video, click here.
How to Quit Assisting and Become a Photographer, Part 2
Photographer Sherry Loeser talks about her transition
Sept 19, 2008
By David Walker
photographer Sherry Loeser
Back in 2000, Seattle photographer Sherry Loeser had been assisting for about three years when she decided to go out on her own. But she changed her mind when the dot com bubble burst, because she was afraid she wouldn't be able to find enough work.
So Loeser continued assisting, and before she knew it, another seven years went by.
Last fall, she again decided to strike out on her own, and this time, she had the experience and confidence she needed to carry it through.
"I think I felt that the conditions for making the leap may never be ideal," she says. "I was getting to the point where on the shoots I felt as though my vision for what we could be doing for the client were different, and to be honest, better [and I had] that feeling, 'I want to be in charge of this.'"
Loeser, who specializes in portraiture, made started a list of clients she wanted to work for, and sent out an e-mail promo. She also worked the relationships she had built during her years as an assistant. "Things started to fall into place," she says.
Loeser is now enjoying a steady flow of editorial and commercial assignments, mostly in the Seattle area. In this video featuring her portfolio work, she explains how she made her transition.
Previously, in part one of "How to Quit Assisting and Become a Photographer," we featured New York fashion and beauty photographer Piper Carter.
To view that video, click here.
