By Daryl Lang
O at Home/Cover Photo by Björn Wallander
The cover of O at Home's Fall 2008 issue.
Even Oprah can’t overcome the bad times on the magazine rack.
Hearst Magazines, which has already shuttered two of its titles
this year, says it will fold
O at Home, a quarterly spin-off
of
O, The Oprah Magazine.
Hearst announced November 7 that it would combine the content of
O at Home with
O after the winter 2008 issue.
At the same time,
O at Home editor
Sarah Gray Miller
has been named the third editor of Hearst’s 1.6-million circulation
title
Country Living. Previous
Country Living editor
Nancy Soriano left the company last month.
Four
O at Home staffers are also moving over to
Country
Living: executive editor
Katy McColl, design director
Sheri Geller, style and market director
Natalie
Warady and editorial assistant
Jourdan Crouch.
A company spokesperson offered no information on the two photo
staffers listed on the
O at Home masthead, photo editor
Ulrika Thunberg and assistant photo editor
Kathleen E.
Bednarek. The magazine commissioned product shots and feature
stories related to home decorating and food.
As a stand-alone publication,
O at Home had a circulation of
703,952. It sold on newsstands for $3.95.
There were signs recently that Hearst was committed to
O at
Home. Hearst gave it its first full-time editor just a year
ago, recently added sales and edit staff, and raised its rate base
4 percent last spring.
Several magazines have folded in recent weeks as the economic slump
has led to reduced advertising spending.
O at Home is the
third title Hearst has closed this year, following
CosmoGirl! and
Quick & Simple.
With reporting by Lucia Moses of Mediaweek.
'O at Home' Becomes Latest Hearst Magazine to Fold
Nov 10, 2008
By Daryl Lang
The cover of O at Home's Fall 2008 issue.
Even Oprah can’t overcome the bad times on the magazine rack.
Hearst Magazines, which has already shuttered two of its titles this year, says it will fold
O at Home, a quarterly spin-off of
O, The Oprah Magazine.
Hearst announced November 7 that it would combine the content of
O at Home with
O after the winter 2008 issue.
At the same time,
O at Home editor
Sarah Gray Miller has been named the third editor of Hearst’s 1.6-million circulation title
Country Living. Previous
Country Living editor
Nancy Soriano left the company last month.
Four
O at Home staffers are also moving over to
Country Living: executive editor
Katy McColl, design director
Sheri Geller, style and market director
Natalie Warady and editorial assistant
Jourdan Crouch.
A company spokesperson offered no information on the two photo staffers listed on the
O at Home masthead, photo editor
Ulrika Thunberg and assistant photo editor
Kathleen E. Bednarek. The magazine commissioned product shots and feature stories related to home decorating and food.
As a stand-alone publication,
O at Home had a circulation of 703,952. It sold on newsstands for $3.95.
There were signs recently that Hearst was committed to
O at Home. Hearst gave it its first full-time editor just a year ago, recently added sales and edit staff, and raised its rate base 4 percent last spring.
Several magazines have folded in recent weeks as the economic slump has led to reduced advertising spending.
O at Home is the third title Hearst has closed this year, following
CosmoGirl! and
Quick & Simple.
With reporting by Lucia Moses of Mediaweek.
