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The Greenhaus Effect

Jan 19, 2010

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Dennis Welsh

Photo by Dennis Welsh

Photographer Dennis Welsh of Portland, Maine, recently did a travel and tourism campaign with a real "Greenhaus effect," you might say.

Welsh's work has always centered on creating and conveying genuine moments with a clean, honest style. He has traveled all over the world and has been hired by clients such as Nike, Kimberly-Clark, AOL and Perrier, as well as Ski and Men's Journal magazines for his ability to blend people with their environments without sacrificing either. It was this special quality that the client, Hacienda Beach Club & Residences, saw in his work. Once they found what they wanted they contacted him through his rep, Nadine Kalmes of the Berkeley, California-based NK Reps.

With all of his travel and location experience, Welsh had to admit that this was going to be a very challenging production to coordinate. He had only three days to create a very large body of work for Hacienda Beach Club that included beach, dining, spa and yachting imagery as well as art galleries, boutiques and shopping. With such a wide array of shots and so many locations, cohesiveness and organization were absolute musts for success. To streamline the production, Welsh put together a tightly knit crew that consisted of an assistant, a digital technician, a producer, a stylist and a hair/makeup person. He kept it small intentionally, because he knew they would be on the go, all the time. Welsh gives a tremendous nod to both Greenhaus Creative Director and Co-Owner, Craig Fuller, and Account Executive Kimberly Stouffer who, as he says, "set a terrific tone for the shoot." He also credits his experienced producer, a must on shoots like this, for keeping the flow with smooth transitions.

This was the first time Welsh worked with Greenhaus, and he hopes his "green thumb" for photo imagery and  production will earn him more assignments with them down the line. The imagery will be used in ads online, as well as for brochures and collateral.

The Greenhaus Effect

Jan 19, 2010

pdn/photos/stylus/121921-Surv_Dennis_Welsh_Large.jpg

Photographer Dennis Welsh of Portland, Maine, recently did a travel and tourism campaign with a real "Greenhaus effect," you might say.

Welsh's work has always centered on creating and conveying genuine moments with a clean, honest style. He has traveled all over the world and has been hired by clients such as Nike, Kimberly-Clark, AOL and Perrier, as well as Ski and Men's Journal magazines for his ability to blend people with their environments without sacrificing either. It was this special quality that the client, Hacienda Beach Club & Residences, saw in his work. Once they found what they wanted they contacted him through his rep, Nadine Kalmes of the Berkeley, California-based NK Reps.

With all of his travel and location experience, Welsh had to admit that this was going to be a very challenging production to coordinate. He had only three days to create a very large body of work for Hacienda Beach Club that included beach, dining, spa and yachting imagery as well as art galleries, boutiques and shopping. With such a wide array of shots and so many locations, cohesiveness and organization were absolute musts for success. To streamline the production, Welsh put together a tightly knit crew that consisted of an assistant, a digital technician, a producer, a stylist and a hair/makeup person. He kept it small intentionally, because he knew they would be on the go, all the time. Welsh gives a tremendous nod to both Greenhaus Creative Director and Co-Owner, Craig Fuller, and Account Executive Kimberly Stouffer who, as he says, "set a terrific tone for the shoot." He also credits his experienced producer, a must on shoots like this, for keeping the flow with smooth transitions.

This was the first time Welsh worked with Greenhaus, and he hopes his "green thumb" for photo imagery and  production will earn him more assignments with them down the line. The imagery will be used in ads online, as well as for brochures and collateral.
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