
Photo by Dennis Welsh
Photographer
Dennis Welsh of Portland, Maine, recently did a travel and
tourism campaign with a real "Greenhaus effect," you might say.
Welsh's work has always centered on creating and conveying genuine
moments with a clean, honest style. He has traveled all over the
world and has been hired by clients such as Nike, Kimberly-Clark,
AOL and Perrier, as well as
Ski and
Men's Journal
magazines for his ability to blend people with their environments
without sacrificing either. It was this special quality that the
client, Hacienda Beach Club & Residences, saw in his work. Once
they found what they wanted they contacted him through his rep,
Nadine Kalmes of the Berkeley, California-based NK Reps.
With all of his travel and location experience, Welsh had to admit
that this was going to be a very challenging production to
coordinate. He had only three days to create a very large body of
work for Hacienda Beach Club that included beach, dining, spa and
yachting imagery as well as art galleries, boutiques and shopping.
With such a wide array of shots and so many locations, cohesiveness
and organization were absolute musts for success. To streamline the
production, Welsh put together a tightly knit crew that consisted
of an assistant, a digital technician, a producer, a stylist and a
hair/makeup person. He kept it small intentionally, because he knew
they would be on the go, all the time. Welsh gives a tremendous nod
to both Greenhaus Creative Director and Co-Owner, Craig Fuller, and
Account Executive Kimberly Stouffer who, as he says, "set a
terrific tone for the shoot." He also credits his experienced
producer, a must on shoots like this, for keeping the flow with
smooth transitions.
This was the first time Welsh worked with Greenhaus, and he hopes
his "green thumb" for photo imagery and production will earn
him more assignments with them down the line. The imagery will be
used in ads online, as well as for brochures and collateral.
The Greenhaus Effect
Jan 19, 2010
Photographer
Dennis Welsh of Portland, Maine, recently did a travel and tourism campaign with a real "Greenhaus effect," you might say.
Welsh's work has always centered on creating and conveying genuine moments with a clean, honest style. He has traveled all over the world and has been hired by clients such as Nike, Kimberly-Clark, AOL and Perrier, as well as
Ski and
Men's Journal magazines for his ability to blend people with their environments without sacrificing either. It was this special quality that the client, Hacienda Beach Club & Residences, saw in his work. Once they found what they wanted they contacted him through his rep, Nadine Kalmes of the Berkeley, California-based NK Reps.
With all of his travel and location experience, Welsh had to admit that this was going to be a very challenging production to coordinate. He had only three days to create a very large body of work for Hacienda Beach Club that included beach, dining, spa and yachting imagery as well as art galleries, boutiques and shopping. With such a wide array of shots and so many locations, cohesiveness and organization were absolute musts for success. To streamline the production, Welsh put together a tightly knit crew that consisted of an assistant, a digital technician, a producer, a stylist and a hair/makeup person. He kept it small intentionally, because he knew they would be on the go, all the time. Welsh gives a tremendous nod to both Greenhaus Creative Director and Co-Owner, Craig Fuller, and Account Executive Kimberly Stouffer who, as he says, "set a terrific tone for the shoot." He also credits his experienced producer, a must on shoots like this, for keeping the flow with smooth transitions.
This was the first time Welsh worked with Greenhaus, and he hopes his "green thumb" for photo imagery and production will earn him more assignments with them down the line. The imagery will be used in ads online, as well as for brochures and collateral.
Photographer Vegar Abelsnes creates a lifestyle identity for branding and packaging giant MeadWestvaco.