Production Boutique ADC Digital Undergoes Rebranding

By Jacqui Palumbo

Chroma Key Green and Pre-lit Stage with six 6K space lights, twelve 5K Sky Pans for Red Epic Camera System capture.

ADC Digital, formally under the Smashbox Group umbrella as Smashbox Digital, has rebranded and redefined themselves while still providing the same quality of services to their Los Angeles clients and beyond. They have the same exceptional service and boundary-pushing approach to production, but with a new name. As ADC Digital they will continue to expertly serve the advanced needs of digital professionals around the world, using their innovative boutique approach to a variety of production and imaging requirements.

ADC Digital was founded as a post-production service house and they have steadily expanded their services to meet the changing needs of still and motion photographers. They house a team of experts in digital technology, retouching and video production and tailor their packages to serve individual client needs. Their services include behind-the-scenes capture, color grading, video editing, video and capture retouching, archiving, pre-production planning and consultation, and complete production workflow.

The video editing suite at ADC Digital.

As a small production boutique, the ADC team has flexibility and offers dedicated service to each project for a personalized experience for their clients. They have thirteen full-time employees as well as an extensive roster of freelance technicians and production crew members. In addition to their one-on-one approach, they also value being cutting-edge in both the technology and services they provide. They go far beyond the industry standard to offer the latest state-of-the-art-equipment, with an innovative approach in providing technical support and seamless workflow solutions for their clients. ADC Digital takes pride in helping their clients transition from traditional capture and video to the latest in digital technology.

Their recent projects include production for a capture shoot of the entire cast of season 20 of America’s Next Top Model and a commercial shoot with director Marcus K. Jones for Cover Girl featuring the twin sister DJs, Nervo. ADC Digital provided the entire crew and all the equipment for the commercial, which was shot with the RED Epic so that high-quality stills could be pulled from the motion footage for a seamless motion and stills hybrid-shoot experience. Their other recent clients include Paul Mitchell, Smashbox Cosmetics, Domino's Pizza, LensCrafters, Dewar's, iAMS, Route 66, 7 For All Mankind, Grey Advertising, Lipman and NBC Universal.

For more information on ADC Digital, visit their Web site.



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