Concerned Young Scientists of the Future
September 16, 2010
It pays to have friends in the business. Advertising photographer David Stuart can certainly vouch for that. Recently Kate Chase, who represents one of the retouchers Stuart works with, contacted the agency Underground of San Francisco to show Stuart's work. Stuart had done a job for Underground earlier this year for client EarthJustice, a non-profit environmental law firm. Creative Director Charlie Cardillo and Art Director John Givens knew he was the right man for their latest non-profit campaign for the Union of Concerned Scientists. Underground works strictly with non-profits. The concept behind this campaign was a vintage look for the future with a series of images that would portray young, budding scientists engaged in various activities that eventually develop into their careers and lives' passions. One of the goals was to get the viewer to identify with the subjects in the images.
"David was really the ideal photographer for this job. The ads rely on the suggestion of a memory, the recreation of a fairly specific time and place. And while we wanted the campaign to feel nostalgic, we also needed a timeless appeal. David worked meticulously with us to find this balance to create these, in some cases, fairly complicated scenarios," says Givens.
The shooting took place at several locations just outside San Francisco. Every shoot has its difficulties, and this one was no exception for Stuart. "As always one of the main challenges on all the images, as they were shot on location, was the weather," says Stuart. When he shot the baseball image, it was so windy it took four people to hold the 6' x 6' scrim they were using. The frame of the scrim eventually snapped, but he got the shot. Stuart's images are being used nationally for print, outdoor displays, as well as online. "Working together with him and his team was quite magical-watching how the shots came together over time and how they assembled the many different elements, which were often shot individually," adds Givens on the completed project.
You can see more of David Stuart's timeless appeal at www.davidstuart.net.
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