Coolife Brings Feminine Touch to New SMIRNOFF Campaign

By Barbara Goldman

 SMIRNOFF new sorbet-inspired vodkas.

The advertising product, beauty, food and fashion photography  duo of  Coolife ( Carole Beaupré and Pauline Rochas) recently shot a new campaign for SMIRNOFF. Diageo  latched on to the skinny spirits demand and came to the Coolife team to create a feminine touch for the launch of SMIRNOFF's new product line: "Three Sorbet-Inspired Flavored Vodka Specialties To Stimulate The Tastebuds, But Not The Waistline." The SMIRNOFF sorbet light vodkas deliver reduced-calorie, natural flavor for refreshingly light tasting cocktails just in time for summer. Coolife brought their wonderfully creative fine art sensibilities to produce a dreamy effect for the project. They did the photography and retouching that included image assembly, special effects, & manipulation.  All was done in house.  Read more about the new SMIRNOFF launch here and see more of the creative vision of Coolife at their site,

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©Claire Rosen
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