© CRAIG ORSINI
Easter Bunny apologizes for years of bad candy with John Legend.
Boston-based advertising photographer Craig Orsini has been working for the last four years to incorporate more video into his workflow. Clients love the ease of having a director/shooter on set and appreciate the economics as well. Recently Orsini took a call from a long time client Crunch Brands. The campaign was based around the Easter Bunny apologizing for all the bad candy he had been giving out for years.What started as a quick studio shoot led to 12 days of traveling and shooting A-list celebrities. Orsini incorporated his own video production company Element into the shoot, where he is a director. The project was mostly video with stills, with Orsini reaching out to Lensprotogo to get a new Canon C-100 and his usual lens kit of primes. Orsini got Tom Brady in Boston, John Legend and Jillian Michaels inn New York City, Maria Shriver on the west coast all onboard for the video. See more about Sorry Bunny here and how he resolves his bad candy.