PhotoServe.com presents an article that first appeared on American Photography's Pro Photo Daily newsletter.
Can you really impress an important art buyer or other potential client by presenting your work on an iPad? Or should you try to knock ’em dead with big, gloriously made prints? New York City-based photo rep Frank Meo takes on those questions in today’s edition of his continuing series for Pro Photo Daily. Whether you choose to showcase your work on a tablet or a traditional book, there are several key elements of presentation and organization to keep in mind. Meo’s list of dos and don’ts will help you leave a lasting impression.
The Portfolio Presentation: iPad or Prints?
It’s the hot topic of the day: Is it good enough to show art buyers your work on an iPad, or should you try to knock ’em dead with big, gloriously made prints? I get this query from photographers all the time, but frankly it’s not really the right question to be asking.
Either way, though, the key thing to remember is that at the end of the day you’ll be selected because of your body of work, not the size or type of your portfolio. Make your presentation neat and to the point. And don’t mix the message: Use either a book or an iPad, but don’t show up with both.
Be a storyteller when presenting your work. Reviewers want to know about you, your inspirations, and your commitment to your work. Tell them the background of a particular set of images, about the hurdles you overcame to shoot off the side of a bridge or the characters you met shooting in a café in Brooklyn. Shed your skin and reveal your passion for the craft of photography.
If you’re employing audio as part of the presentation, make sure that it is clear, and if you’re providing earplugs, make sure they are sterile.
Present only your best work. You’ve heard it before: Less is more. Remember that.
Frank Meo has represented photographers and photojournalists in securing commercial assignments for more than 25 years, working with clients including American Express Small Businesses, Acura Motor Sports, US Coast Guard Xerox, ESPN, Citi, and Nike. He is founder of thephotocloser.com, an online global search engine that connects photographers to art buyers, editors, and clients. Currently, thephotocloser.com represents more 100 photographers in 60 cities around the world.