© JEFF SINGER
Santa Cruz Rock
When Haiti was struck with a 7.0-magnitude earthquake last year, San Francisco based photographer Jeff Singer was struck with the need to help. “I just remember seeing all of the pictures from the Haiti disaster and feeling overwhelmed at what they must be going through,” he recalls. At first, he made a personal donation to the American Red Cross, but then he had an idea to combine his profession with his charitable efforts. By selling his prints he could encourage people to donate, and in return, receive a work of art for their contributions. Singer spread the word through his blog, and decided that any purchase of his prints during the allotted time, regardless if the buyer mentioned the Haiti disaster, would be donated towards the American Red Cross.
After the 9.0-magnitude earthquake and subsequent tsunami that hit Japan mid-March, Singer has once again dedicated his photography towards relief efforts. He has circulated his intentions more efficiently by posting on Facebook and Twitter, encouraging those who follow him to retweet the information on his print sale. This time around he is offering 100% of proceeds from his next ten prints sold towards the American Red Cross. Singer prints each of his own photos and sells them from his Etsy page, and the prices range from $50-200 each, depending on size. On Etsy, his San Francisco cityscape and beachscape photos are available, as well as his images of guitars, but Singer will print any of his photos from his Web site towards the cause as well. He hopes that those who encounter his aims, even if they do not wish to buy a print, will be inspired to contribute in their own ways.
Singer has previously donated his photography towards charities closer to home. He has contributed some of his work to silent auctions that typically benefit a local school, where 100% of the final bid is donated. His selflessness is admirable, especially in a profession where profit is paycheck-to-paycheck.
Although his Etsy page showcases guitars and landscapes, Singer primarily shoots portraits and editorial work for his clientele. His success is especially notable, as his background is not in photography. He attended school for Computer Science and was an engineer until 2005. He enrolled in the Western Academy of Photography while temporarily living in Victoria, British Columbia as “something to pass the time,” and returned to his hometown in Northern California to pursue it full time. His client list includes Blackbook Magazine, Inc. Magazine, Playboy, Psychology Today, San Francisco Magazine, 7x7 Magazine, SPM Advertising, BVK Advertising and Eleven Inc., and next up is a shoot with Viv magazine where he will be shooting a service dog in his studio.