Los Angeles-based advertising and editorial fitness, lifestyle action and adventure photographer Kevin Steele has just won Best of Show in the APA National awards. For the past three years, Steele has photographed the Santa Barbara Triathlon, focusing on telling the story of the one of longest running triathlons in the U.S. in unique ways for the client and sponsors. The race director allows Steele complete access in order to get extremely close to the athletes. He is literally in the swim with them, shoulder deep with his camera.
The deadline for entering the APA awards was a week after taking this photograph. The SB Triathlon has resulted in a body of athletic and emotional work that Steele is quite proud of, and he truly gets in the moment when capturing the event. Work from last year's triathlon is now in the upcoming AI-AP American Photography 29 as well as the soon to be released Archive 200 Best Ad Photographers. The Best of Show image is now on the homepage of Steele's website.