Los Angeles-based advertising and editorial photographer Lou Mora recently shot a fashion and lifestyle editorial spread for Rue Magazine. The sylish living publication used a "French New Wave" theme that told the story of a day-in-the life of a couple falling in love. The shoot was done on location at the Chateau Marmont in Hollywood, CA, and Mora worked with Executive Editor Anne Sage. You can see more of Mora's imagery on his blog, as well as a behind-the-scenes video.
In addition to this work, Mora has also been featured and interviewed on the site burning house, an interesting take on what you would take if your house was burning. See Mora's choices below.