Advertising and editorial portrait, lifestyle and travel photographer Mark Peterman recently shot for Outside Magazine. Peterman photographed a Hyundai advertorial that he got through Outside's marketing department. The project was an outdoor weekend adventure in Arizona with the Hyundai Santa Fe for the Wolf family from New Jersey. The weekend was packed with two days of outdoor activities that included: hiking, canyoneering and horseback riding all in the Phoenix metro area. The shoot was as a coordinated effort between the client and the magazine with Art Director Nate Mueller of Outside doing the photo edit and layout. The advertorial is out now. See more about the Hyundai assignment on Peterman's blog.
© Mark Peterman