Nigel Harniman Shoots the Multiple Personalities of the MG3
October 03, 2013
London-based advertising automotive photographer Nigel Harniman recently completed an intensive gig with an MG with multiple personalities. Just to give a scope of the project from design data to end imagery, Harniman had to:
- Shoot 5 backplates and light domes then composite CGI cars into them.
- Configurator combinations comprising: 10 colours, 10 graphic packs, 4 trim levels, 3 angles, wheel and wing mirror options = you do the math as we ran out of toes by the time we reached 999!!
- 20 High Res CGI renders for all print purposes.
- 75 Studio Shots
With a bit of CGI and a lot of light, he shot the many faces of the new funky MG3, a car that is set to bring a bit of colour to the roads. See the entire MG project, including the studio photo shoot timelapse video here.
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