© CRAIG ORSINI
Non-profit Fisher House campaign
Advertising photographer and director Craig Orsini is a fixture in the Boston, MA area. He is known for his large productions with lots of people in active lifestyles and for a marvelous sense of humor that pervades his work. He is big on collaboration and conversation, often spending lots of time with creatives and clients at the onset of a project, and he is never shy with ideas or problem-solving solutions. With his established national reputation for still photography in place and his advertising work represented by Tim Mitchell Artist Representative, also in the Boston area, Orsini has now teamed up with Element Productions as director for motion capture. They are a full-service production house with post production capabilities and create content across all media platforms. Orsini has been shooting and directing for such prestigious clients as GMC, Dunkin Donuts, Scripps Network (Food Channel, DIY, HGTV), PTC, Carnival Cruise Lines, Zipcar, Banana Boat, Bose, TomTom GPS and McDonald’s.
Lately, however, Orsini has gone in a new direction and has chosen to use his directing and photographic talent in a more personal way to bring greater awareness to non-profit causes that are close to his heart. Orsini became involved with military veterans and the Fisher House program at a chance charity event, where he met Jennifer DeLuca, Board Assistant at Fisher House Boston. The Fisher House Program is a unique private-public partnership that supports America's military in their time of need. The program recognizes the special sacrifices of men and women in uniform and meets a more humanitarian need beyond what is normally provided by the Departments of Defense and Veterans Affairs. Fisher House Foundation donates "comfort homes" that are built on the grounds of major military and VA medical centers for specialized medical care. These homes enable family members to be close to a loved one during the hospitalization of an illness, disease, or injury. There is at least one Fisher House at every major military medical center to assist families in need and to ensure that they are provided with the comforts of home in a supportive environment. No family ever has to pay for their stay at a Fisher House.
After meeting and speaking with DeLuca and other board members from Fisher House Boston, Orsini decided this was the perfect opportunity to tell their story and what they try to accomplish. “Our goals and plans are still developing and we are hoping for this to be a global concept since Fisher House has locations worldwide,” says Orsini. His plan is to bring awareness of the Fisher House program and all the good it does at little or no cost for veterans and their families receiving medical treatment with a series of poignant stills and video stories. The homes are usually located within walking distance of the treatment facility or have transportation available. There are 57 Fisher Houses located on 23 military installations and 20 VA medical centers.
As with any project with military veterans, Orsini will be working with people who have endured major distress to themselves and their family members. “This is sometimes difficult to get footage of. Some people open right up and tell you an amazing story, others may not,” adds Orsini.”
Orsini has already started shooting stills using a Canon 5D Mark III and plans to go forward with a list of key people he wants to feature. His outline for the project includes the profiles of three people who have gone to battle and have come home injured. He will document a “day in the life” scenario of each of the selected veterans with their loved ones and show how emotional and difficult it is just to get through every-day challenges. He also will include interviews from three other subjects such as a politician, an employee of Fisher House and a four-star general, who are all involved with various aspects of the program.
For the motion capture part, Orsini will do an introduction video and shoot a two-to-four minute story for each of the veterans that will live on the Fisher House Web site. He is now in the process of organizing locations and choosing his subjects. He is also looking to secure interested vendors who would like to participate and help defray costs. Nearby photo gear company LensPro To Go in Concord, MA will be lending support with equipment and Orsini’s partner Element Productions will help edit and support the video player for Fisher House Boston.
Fisher House is thrilled with Orsini’s concept, and he is proud and honored to have the opportunity to collaborate on a promotional video library that will help raise awareness on one of the most positive but under reported stories of our military veterans.
To see more of Craig Orsini’s work or to contact him to help support the Fisher House Program project, visit his Web site at www.orsinistudio.com. For his commercial and advertising work, he can also be contacted through Tim Mitchell at www.t-mitchell.com. PhotoServe.com will continue too keep you posted on the Fisher House Program.