Roger K Snider Shoots Hunks for Hefty Ultimate Garbage Bag Campaign

By Barbara Goldman

Los Angeles-based advertising photographer Roger K Snider can add another campaign to his list of sexy  hunks promoting products.  Hefty Trash Bags has launched a funny new TV campaign that features three hunky trash collectors and an average "joe" to promote the new “Ultimate” garbage bag. Snider shot the stills for the print/digital arm of the campaign.  The TV spot was done by Havas Worldwide Chicago with Creative Director Ecole Weinstein, Art Director Cam Giblin, Copywriter Tom Houser and Executive Producer David Evans. Snider was hired by Sr. Art Producer Lindsay Tyler from Havas Worldwide. She  hires, directs and works with the photographers directly. Tyler was responsible for the still aspects of  the Hefty shoot.

You can view the  TV spot on YouTube here and read ADWEEK's column on the new Hefty campaign  here.  See more at Roger K Snider's site and read up on this assignment and others at his blog.

Agency: Havas Worldwide Chicago
Chief Creative Officer, President: Jason Peterson
Creative Director: Ecole Weinstein
Art Director: Cam Giblin
Copywriter: Tom Houser
Executive Producer: David Evans
Sr. Art Producer: Lindsay Tyler
Producer: Joe Tipre
Business Manager: Bonnie Hamilton
Account Director: Vicky Runyon
Senior Account Executive: Lindsey Cohen
Assistant Account Executive: Christina Banuelos
Production Company: BRW
Director: Matthew Pollock
Executive Producer: Peter Trucco
Producer: Hope Dotson
Directors of Photography: John Lindley
Edit House: Beast Chicago
Editorial Executive Producer: Peter Hullinger
Editorial Producer: Kendall Fash
Editors: Jim Ulbrich, Sean Berringer
Assistant Editor: Mark Sheridan
Mixer: Todd Beee
VFX: Method Studios, Chicago
VFX Producer: Erica Hilbert
Color: Company 3, Chicago
Music Production Company: Duotone Audio Group
Music Executive Producer: David Leinheardt
Music Producer: Lissa Farquhar


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