NEWS

Roger K Snider Shoots Newest Dos Equis Most Interesting Man Campaign

By Barbara Goldman


snider dosxx

© ROGER K SNIDER
 Dos Equis "Most Interesting Man" on memory foam mattresses.


Los Angeles-based advertising photographer Roger K Snider shot his latest "Most Interesting Man in the World" campaign for Dos Equis. Snider shot all the stills for this campaign.   In the latest ads  from Havas Worldwide,  Most Interesting  has a  "Dogsled"  of huskies, rescues  a man from a blaze, second-guesses a surgeon and gives a young lady a pearl necklace.  And there's another brief new ad about the Most Interesting Man's take on  memory foam mattresses. This was Snider's eighth year shooting the campaign. The Art Producer was Alex Tasch, and Snider worked directly with Creative Director Paul Fix.  See the profile about the campaign at Adweek here.

Credits for Dos  Equis:

 Spots: "Dogsled" (:30), "Memory Foam Mattresses" (:15)

Agency: Havas Worldwide
Chief Creative Officers: Jason Peterson, Darren Moran
Executive Creative Director:  Jim Hord
Creative Directors: Paul Fix, Jamie Overkamp
Associate Creative Directors: Matthew Hock, David Fredette
Copywriters: Marty Bonacorso, Christian Beckett
Art Directors: Rick Cohen, Jon Vall
Global Chief Content Officer:  Vin Farrell
Co-Heads of Production: Dave Evans, Sylvain Tron
Executive Producer: Jill Meschino
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Susan Schaefer
Talent Affairs Manager: Dawn Kerr
Talent Manager: Hilary Olesen
Managing Director: Kersten Mitton Rivas
Group Account Director:  Chris Budden
Account Director: Jamie Sundheim
Account Supervisor:  Sara Heller
Account Executive: Katie More

Production Company: @radical.media
Director: Steve Miller
Director of Photography: Eric Schmidt
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson

Editing Company: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Dave Madden
Audio Engineer: Eric Thompson
Music Composer: Brett Fuchs
Executive Producer: Sila Soyer

Postproduction: Studio 6
Visual Effects Supervisor, Flame Artist: Johnny Starace
Executive Producers: Tricia Higgins, Rich Rama
Producer: Anna De Castro

Colorist: Company 3
Colorist: Tom Poole
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