© STOCKFOOD / AINA C. HOL SFGMBH
Mystic Light imagery with Musli muffins.
News from StockFood - Powerful photography trend detected: Mystic Light food images.
Kennebunk, ME ,September 12, 2012. Trend scouts at StockFood, the world’s largest food media agency, have discovered a significant new style emerging in the industry. Growing numbers of top international photographers are staging and lighting food and drinks to produce images suffused with mystery and excitement. At StockFood, this new trend has already been named: insiders call it Mystic Light. Dark colors and an evanescent atmosphere characterize this popular new look. These impressive Stockfood images can be viewed here.
The new photography style shows the influence of the Scandinavian photographers who first exploited light effects of northern Europe, where Mystic Light originated. Cool Nordic lighting makes an effective contrast with much darker background colors, which are sometimes almost black. The minimalist arrangements of food and drink in these shots are reminiscent of the classic still life. Props are kept simple and frill free. Overall, the images create an impression of mystery, even fantasy, an effect often associated with the white nights of midsummer in the far North. The photographs evoke ancient myths and conjure new stories.
StockFood’s trend scouts are able to identify new trends the moment they emerge thanks to continuous monitoring of the international media landscape and their close contact with professional photographers across the globe. Leaders in the Mystic Light style who are represented by StockFood include world-famous photographers from northern Europe such as Lars Ranek (Denmark), Aina C. Hole (Norway) and Mans Jensen (Sweden), as well as Wolfgang Schardt from Hamburg. Their atmospheric images are now finding imitators throughout the world.
Petra Thierry of StockFood’s Photographers & Art Department is responsible for communicating the latest developments in the world of international photography and design: “Mystic Light is a powerful style being adopted more and more in magazines and cookery books. It brings food, drink and props into focus in a very special and particular way, which works particularly well for winter productions.”
Mystic Light is just the latest of the many trends StockFood brings its clients. Just as taste and style is in constant flux in the fashion world, so it is on the photography scene.
StockFood’s latest style discovery, Mystic Light, is set to become a formative influence in international portfolios, alongside trends such as Blue Light, Shabby Chic, Berry Colors and the strong pastel style known as Passion Fruits highlighted by the company just last year.
StockFood is the world’s largest food media agency. Specializing in food and drink themes, the agency offers an image and video collection of outstanding variety, breadth and depth. Professional clients will find photographs of every conceivable food subject, in a huge range of visual languages – classic or contemporary, artistic or purist, symbolic, conceptual or simply extraordinary.
In addition to images and videos on culinary and leisure themes, StockFood offers two other major lines: ready-to-use features, delivered complete with text and images, and recipes which are available for every suitable image and video clip. Thanks to this diverse product range, the agency serves as an all-in-one portal, flexibly fulfilling all the needs of editors, publishers, advertising agencies and professionals working in the food and drink industry.
StockFood is the leading food specialist among image agencies, offering creative professionals in media, marketing, advertising and publishing the largest food image database on the internet: this includes an unmatched range of Rights-managed and Royalty-free images, videos and features from over 1,000 internationally-renowned photographers and film producers. Expert recipe text, created by an in-house team, is available for all images, videos and features. StockFood was established in Germany in 1979 and is now represented in 75 countries, on all continents, by a worldwide network of partner agencies. StockFood’s head office is based in Munich, Germany, with additional offices in Kennebunk, Maine, USA and London, U.K.
For help with images and for further information contact:
StockFood America, Inc.
169 Port Road, Suite 41
Kennebunk, ME 04043
Tel.: (207) 967-5776
Tel.: (800) 967-0229