© TY MILFORD / CAMPBELL EWALD
The new Zipcar ads can be seen in New York City, Chicago and Boston.
Lifestyle and advertising photographer Ty Milford photographed the latest Zipcar campaign, which launched in the transit systems of New York City, Chicago and Boston last month. The eye-catching campaign for the by-the-hour rental car service called for a series of "loose, real-feeling-moments" that referenced the spontaneous moments of an Instagram feed, according to Milford. Milford says, "I love the humor of the tag lines and how it pushes some boundaries [in advertising]." In the first few days of the campaign, nearly 3,000 photos had been tagged on Instagram of the advertisements in all three cities.