Vegar Abelsnes Shoots AT&T Reset and Holiday Campaigns

BY Barbara Goldman

 2013 AT&T Holiday Campaign.

Advertising lifestyle director/photographer Vegar Abelsnes had the great pleasure of shooting  for AT&T with the Integer Group in Dallas  three times  in 2013. In March, he shot the Reset campaign for their retail environments, and in July  he completed the 2013 holiday campaign also for their retail environment nationwide. The images here are from the holiday campaign, which appeared in stores nationwide. Come January 10th, 2014, the next Reset campaign  that was shot in October 2013, will be replacing the holiday images.

Abelsnes has done holiday campaigns for AT&T for the last several years, and  they are always joyful because they incorporate the elements of  fun, snow and excitement. Normally that would not be such a big deal but when you have to shoot a snowball fight in LA, in July in 95-degree weather, then it can be tough.  Abelsnes was able to stage a snow ball fight in the LA heat wave at the Disney back lot thanks to the crew at Snow Business Hollywood.

OTMFC also was a trusted partner with lighting and grip and Tenth & Hudson with Lisa Maria Cabrera at the helm running a smooth and fun production all helped make the the AT&T Holiday Campaign run like clockwork.  See even more  lifestyle, portraiture and motion work from Vegar Abelsnes at his site.  He is represented by Doug Truppe in New York City.

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