© ZIPPER UROGYNECOLOGY / PHOTO BY CRAIG KEMPF
Urinary incontinence is not a topic that most women freely discuss, so this advertisement for Zipper Urogynecology, photographed by Craig Kempf, needed a lighthearted approach to the subject. Kempf shot on location in front of a golf course pond to allude to a victory for both the golfer and her bladder. Kempf says, "Humor is a big part of the campaign and adding a humorous touch to the series has made a once taboo subject one that is easier to discuss and treat." Two of the ads appeared on the Jay Leno show.