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High Production, High Value: Lindsay Adler on Shooting Stock with Art Buyers in Mind

February 23, 2017

All photos © Lindsay Adler

“My style is clean, bold fashion photography,” photographer Lindsay Adler explains. The New York City–based fashion and beauty shooter has developed a striking, graphic look that makes her work easily recognizable to anyone who has seen it before. And there are plenty of places her work is seen, with Adler shooting for magazines like Marie Claire, Z!NK, Elle, and InStyle, as well as a wide range of commercial clients. She’s also a savvy businesswoman who has built her brand by being selective about the social media and online outlets she chooses to market her work.

 

In her selected platforms is Adobe Stock Premium Collection, which has given Adler a new way to get her work in front of buyers who are looking for distinctive images. “The very first image I sold in Adobe Stock was a super close-up macro of an eye with really avant-garde makeup on it,” she says. “It’s not an image that I would particularly have thought would have been normal stock, but it’s unusual and artistic, and I think the collection appeals to art buyers who want more artistic or stylized imagery.”

While many photographers aim for versatility and a broad appeal with their stock collections, Adler sets her sights on a narrower market seeking highly original images. “The Premium Collection feels like a good fit for me, because as a fashion photographer I put such high production value into my work,” she says. “It feels like the type of people who would want my work would look there.”

The majority of the photographs Adler shoots for commercial and editorial clients can’t be licensed to additional buyers, but Adobe Stock opens up a marketplace for the images she creates through personal projects, creative collaborations, and her work as an educator. “Most of my stock images are from multi-purposing,” she explains. “What’s fantastic for me is that as an educator there are times when I’m hiring people and producing content geared towards teaching, so when I hire a model, I get a release for both education and stock. I like my images to be stylized and have high production value even when I’m teaching.”

 

Striking a balance between shooting for clients, teaching and continuing to develop her style through personal work has been vital to building a satisfying career for Adler. Now, being able to sell selections from her work through Adobe Stock has become one of the tools that help her keep her intertwined endeavors in balance. She has even found that working with Adobe Stock buyers in mind can help her hone the concept of a shot.

“I love the idea of myself as a visual problem solver,” says Adler. “In the realm of fashion, clients often will hire you to solve a problem and reach a particular target audience. You don’t have that conversation when it’s stock, and so when you’re shooting it’s really interesting to put yourself in the mind of an art buyer to figure out what visual solutions your images are providing. I think you’re never short of being inspired and having opportunities to move in new directions. We have really good jobs as photographers.”

See Lindsay’s portfolio on Adobe Stock. To get your own portfolio started with Adobe Stock, visit stock.adobe.com.     

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