In a highly competitive market, commercial photographers need to do more than provide nice photos. They are increasingly called upon to act as art directors on advertising assignments—by contributing ideas for the images that should go into a campaign. PDN recently looked into some ad assignments on which photographers contributed art direction help, and learned how they offered their input, why their...
April 9, 2018
PDN: How did you get into toy photography? Mitchel Wu: I was a wedding and portrait photographer for seven or eight years. My daughter was in high school, and I was missing a lot of her weekend swim meets, and weekends in general. So I decided to stop shooting weddings in 2015. Around that time, I came across some toy... More »
March 30, 2018
In our March feature on breaking into advertising photography, Sami Drasin says that sounding confident during her creative calls with clients helped her land her first advertising jobs. She tells PDN that she learned a lot about how to communicate with clients while working as a studio manager for photographer Christa Renee. “I would hear her have conference calls, talk... More »
March 23, 2018
For photographers who are interested in creating documentary, editorial and fine-art work, advertising jobs can be an important part of building a sustainable career. Income from advertising work can provide the financial security that photographers need to live and to pursue the personal work or low-paid editorial projects that they’re passionate about. British documentary and fine-art photographer Venetia Dearden, for... More »