Advertising


Q&A: SheSays Cofounder Alessandra Lariu on Bringing More Women into the Ad World

September 27, 2017

By Conor Risch

© Lem Lattimer

Panelists at a SheSays event. “I think the events are very special,” says co-founder Alessandra Lariu. Most conferences are “all about the big keynote speakers,” says Lariu, but SheSays events, which are all free, are aimed towards early and mid-career women.

Photographers serve a number of industries with their work, which makes diversity in the photo industry dependent on diversity in other businesses, such as advertising. If women and minorities are passed over for leadership roles at ad agencies, and if top creatives don’t hire women or minority photographers at the same rate they hire white males, then women and minorities...

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